It provides insights into purchasing habits.
(Press Release) NEWPORT BEACH, CA — GemFind, a leading web technologies and digital marketing firm specializing in the jewelry industry, announces the launch of a new reporting module for its popular JewelCloud App. The new feature will be formally unveiled by GemFind at the JCK Luxury Show in Las Vegas commencing on June 2. Attendees can visit the GemFind booth at Luxury Lobby 203 for a full demo of JewelCloud.
Alex Fetanat, CEO of GemFind, believes this new reporting module will provide significant insight into the purchasing habits of jewelry consumers. “Understanding the specific product categories and price points consumers are looking for in real-time provides the best data possible for making critical marketing decisions for the retail jeweler,” said Fetanat. He added that improving the data means improving the effectiveness of retail jeweler marketing campaigns, which is badly needed in today’s highly competitive retail jewelry market.
Since its initial launch, JewelCloud has been implemented on retail jewelry websites all over the U.S. By allowing jewelry consumers, retailers and suppliers to connect in the shared space of the internet, JewelCloud provides the platform for update online inventory and time-saving interactions.
GemFind has long believed in the power of data-driven decisions when it comes to marketing jewelry. According to Fetanat, “Companies like Google have completely transformed the way marketers approach building new marketing campaigns. JewelCloud reporting provides the same kind of data but the analytics are specific to jewelry consumers and jewelry transactions, which is absolutely the vital ingredient to improving jewelry marketing.”
JewelCloud reporting is available immediately for all current JewelCloud users. New users who sign up for JewelCloud will also receive the reporting module as part of the purchase agreement.
For more information, visit http://www.gemfind.com/ or call 800-373-4373.
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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson
When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren.
For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish.
"Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful."
The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing."
Smith's recommendation is emphatic: "I would never be able to do what they did by myself."
