Connect with us

Press Releases

Gemvara Brings Lab Grown Diamonds and Gemstones to Customized Jewelry

First to offer both center and accent diamonds.

mm

Published

on

(PRESS RELEASE) New York – Gemvara, the premiere customizable jewelry brand owned by the Berkshire Hathaway subsidiary Richline Group, is now introducing the ring builder tool that allows customers to choose between mined or lab grown diamonds, as well as gemstones, for the complete design. The customizable design tool is the first of its kind to offer lab grown diamonds as accent stones, in addition to lab grown options for both diamond and larger colored gem center stones, for the majority of the Gemvara jewelry styles, including both bridal and fashion designs.

Building upon Richline Group’s dedication to the addition of lab grown options, Gemvara will now offer lab grown center and accent diamonds, as well as lab grown sapphires, rubies and emeralds sized 3mm and larger, on its direct-to-consumer e-commerce site as of April 2019. Gemvara builds upon Richline Group’s continued focus on lab grown diamonds following the release of its Grown With Love website and B2B partnerships with Macy’s and JCPenney.

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)
Sponsored Podcasts

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years
JimmyCast

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Podcast: Larry Rickert on Working From Home and His Last Big Project
JimmyCast

Podcast: Larry Rickert on Working From Home and His Last Big Project

“We could not be more excited to expand the choices for our customers, and to be the first to offer lab grown accent diamonds,” says Lee Senderov, Richline Group’s executive vice president of digital. “Gemvara was founded on the principal of customer empowerment and offering a wide variety of meaningful choices. This new addition is much more than just the choice of lab or mined diamonds or gemstones. We are now offering our customer options that will ultimately give them greater satisfaction and allow them to fully customize their own jewelry experience.”

The new lab grown diamond and gemstones initiative goes beyond Gemvara’s own direct-to-consumer platform. This program is also currently in a private test with a large retailer under the name Gembuilder. Richline Digital will begin to expand Gembuilder to a limited beta test group later this year, making it possible for retailers to leverage the same powerful customization platform as Gemvara for their own customer base. In addition to creating complete designs, Gembuilder will also allow retailers to create semi-mounts that feature lab grown diamond accents.

When asked about this new direction for Gemvara, Richline Group’s President & CEO, Dave Meleski remarked, “By adding both the Gemvara and the upcoming Gembuilder launch to the company’s already robust lab grown diamond offerings, we are proud to be at the forefront of this exciting new space with an innovative experience that offers modern shoppers meaningful choices.”

Gemvara will launch its new lab grown diamond and gemstone offering to consumers April 2019. The Gembuilder technology will be available via a limited beta group late this summer, and a wider release in 2020. For more information on Gembuilder, contact [email protected]

Advertisement

To book an appointment with Richline Group during JCK Las Vegas at The Venetian and Sands Expo (Plumb Club, 120) from May 31 – June 3, 2019, please contact Michael Schechter at [email protected].

Gemvara Customization Lab-Grown Accents

Gemvara Customization Mined Accents

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular