Connect with us

Press Releases

Gemvara Brings Lab Grown Diamonds and Gemstones to Customized Jewelry

First to offer both center and accent diamonds.

mm

Published

on

(PRESS RELEASE) New York – Gemvara, the premiere customizable jewelry brand owned by the Berkshire Hathaway subsidiary Richline Group, is now introducing the ring builder tool that allows customers to choose between mined or lab grown diamonds, as well as gemstones, for the complete design. The customizable design tool is the first of its kind to offer lab grown diamonds as accent stones, in addition to lab grown options for both diamond and larger colored gem center stones, for the majority of the Gemvara jewelry styles, including both bridal and fashion designs.

Building upon Richline Group’s dedication to the addition of lab grown options, Gemvara will now offer lab grown center and accent diamonds, as well as lab grown sapphires, rubies and emeralds sized 3mm and larger, on its direct-to-consumer e-commerce site as of April 2019. Gemvara builds upon Richline Group’s continued focus on lab grown diamonds following the release of its Grown With Love website and B2B partnerships with Macy’s and JCPenney.

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode
The Business of Jewelry

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode

New “The Business of Jewelry” Podcast Addresses Questions of Hiring
The Business of Jewelry

New “The Business of Jewelry” Podcast Addresses Questions of Hiring

Podcast: Put Your Heart in Your Business
JimmyCast

Podcast: Put Your Heart in Your Business

“We could not be more excited to expand the choices for our customers, and to be the first to offer lab grown accent diamonds,” says Lee Senderov, Richline Group’s executive vice president of digital. “Gemvara was founded on the principal of customer empowerment and offering a wide variety of meaningful choices. This new addition is much more than just the choice of lab or mined diamonds or gemstones. We are now offering our customer options that will ultimately give them greater satisfaction and allow them to fully customize their own jewelry experience.”

The new lab grown diamond and gemstones initiative goes beyond Gemvara’s own direct-to-consumer platform. This program is also currently in a private test with a large retailer under the name Gembuilder. Richline Digital will begin to expand Gembuilder to a limited beta test group later this year, making it possible for retailers to leverage the same powerful customization platform as Gemvara for their own customer base. In addition to creating complete designs, Gembuilder will also allow retailers to create semi-mounts that feature lab grown diamond accents.

When asked about this new direction for Gemvara, Richline Group’s President & CEO, Dave Meleski remarked, “By adding both the Gemvara and the upcoming Gembuilder launch to the company’s already robust lab grown diamond offerings, we are proud to be at the forefront of this exciting new space with an innovative experience that offers modern shoppers meaningful choices.”

Gemvara will launch its new lab grown diamond and gemstone offering to consumers April 2019. The Gembuilder technology will be available via a limited beta group late this summer, and a wider release in 2020. For more information on Gembuilder, contact Gembuilder@richelinedigital.com.

Advertisement

To book an appointment with Richline Group during JCK Las Vegas at The Venetian and Sands Expo (Plumb Club, 120) from May 31 – June 3, 2019, please contact Michael Schechter at mschechter@richlinedigital.com.

Gemvara Brings Lab Grown Diamonds and Gemstones to Customized Jewelry

Gemvara Customization Lab-Grown Accents

Gemvara Brings Lab Grown Diamonds and Gemstones to Customized Jewelry

Gemvara Customization Mined Accents

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular