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Gemvara Brings Lab Grown Diamonds and Gemstones to Customized Jewelry

First to offer both center and accent diamonds.

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(PRESS RELEASE) New York – Gemvara, the premiere customizable jewelry brand owned by the Berkshire Hathaway subsidiary Richline Group, is now introducing the ring builder tool that allows customers to choose between mined or lab grown diamonds, as well as gemstones, for the complete design. The customizable design tool is the first of its kind to offer lab grown diamonds as accent stones, in addition to lab grown options for both diamond and larger colored gem center stones, for the majority of the Gemvara jewelry styles, including both bridal and fashion designs.

Building upon Richline Group’s dedication to the addition of lab grown options, Gemvara will now offer lab grown center and accent diamonds, as well as lab grown sapphires, rubies and emeralds sized 3mm and larger, on its direct-to-consumer e-commerce site as of April 2019. Gemvara builds upon Richline Group’s continued focus on lab grown diamonds following the release of its Grown With Love website and B2B partnerships with Macy’s and JCPenney.

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“We could not be more excited to expand the choices for our customers, and to be the first to offer lab grown accent diamonds,” says Lee Senderov, Richline Group’s executive vice president of digital. “Gemvara was founded on the principal of customer empowerment and offering a wide variety of meaningful choices. This new addition is much more than just the choice of lab or mined diamonds or gemstones. We are now offering our customer options that will ultimately give them greater satisfaction and allow them to fully customize their own jewelry experience.”

The new lab grown diamond and gemstones initiative goes beyond Gemvara’s own direct-to-consumer platform. This program is also currently in a private test with a large retailer under the name Gembuilder. Richline Digital will begin to expand Gembuilder to a limited beta test group later this year, making it possible for retailers to leverage the same powerful customization platform as Gemvara for their own customer base. In addition to creating complete designs, Gembuilder will also allow retailers to create semi-mounts that feature lab grown diamond accents.

When asked about this new direction for Gemvara, Richline Group’s President & CEO, Dave Meleski remarked, “By adding both the Gemvara and the upcoming Gembuilder launch to the company’s already robust lab grown diamond offerings, we are proud to be at the forefront of this exciting new space with an innovative experience that offers modern shoppers meaningful choices.”

Gemvara will launch its new lab grown diamond and gemstone offering to consumers April 2019. The Gembuilder technology will be available via a limited beta group late this summer, and a wider release in 2020. For more information on Gembuilder, contact Gembuilder@richelinedigital.com.

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To book an appointment with Richline Group during JCK Las Vegas at The Venetian and Sands Expo (Plumb Club, 120) from May 31 – June 3, 2019, please contact Michael Schechter at mschechter@richlinedigital.com.

Gemvara Customization Lab-Grown Accents

Gemvara Customization Mined Accents

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Lark & Berry Launches Collaborative Collection in Design Partnership with HBO ‘Vikings’ Star, Alicia Agneson

It will debut a new 15-piece fine jewelry.

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(PRESS RELEASE) LONDON, UNITED KINGDOM — Disrupting cultured diamonds jewelry brand Lark & Berry is set to debut a new 15-piece fine jewelry range in design partnership with HBO ‘Vikings’ actress Alicia Agneson, aptly named ‘Alicia.’ Lark & Berry’s new Alicia Agneson designed range will feature jewelry crafted in 14k yellow gold, and 18k white gold with the brand’s signature cultured diamonds and sapphires. All new pieces will be available starting December 2019 online at larkandberry.com ,as well as in Lark & Berry’s flagship Marylebone, London location just steps away from Selfridge’s.

Agneson’s keen eye for detail and inventive design has yielded pieces that are sleek in style, with unusual cuts of stones and delicate cultured diamonds. As a compliment to Lark & Berry’s Veto Petals necklaces and earrings, the new Agneson-designed Alicia set also features inspiration from the natural environment, in the form of “leaves” hanging from diamond cut chains, creating a sense of movement.

“I made the decision a year back to be more environmentally conscious. It resulted in me taking the decision to never again wear newly made clothes. That led to Lark & Berry and me finding each other,” Agneson states. “With Lark & Berry, I share the same love for the smaller beauties in life but with a conscious mind along the way. Designing the Alicia collection has been a hugely exciting from start to end, with all the hours spent in the studio finding what represents both me and the brand. I’m proud over what we’ve accomplished, and I hope we can together open eyes to cultured stones. We can be beautiful and save the planet at the same time, bit by bit.”

Lark & Berry’s 3 new high-jewelry pieces are crafted in 18k white gold and feature beautiful, elongated cultured forest green quartz paired with grey cultured pearls. This includes is a unique new radiant pearl necklace with forest green quartz and diamond clasp, designed to give the wearer the option to self-style the piece in multiple ways.

The open cocktail ring from this range sits well alongside the 14K yellow gold cocktail rings, including a 11.4ct violet sapphire in an emerald cut with double talon claws and a 6.1ct burnt orange sapphire ring with stunning diamond set leaf detail in the setting.

“We couldn’t be more excited to have such a creative, prestige-actress as Alicia joining us to design a collection. Alicia’s love of nature and sustainable fashion inspired the naturalistic features of this new collection,” said Lark & Berry founder Laura Chavez.

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Press Releases

Gem Legacy Offers Year-End Giving Opportunities

Jewelers can demonstrate to clients their commitment to colored-gem supply chain sustainability.

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(PRESS RELEASE) ROYAL OAK, MI — Gem Legacy, a 501c3 nonprofit organization launched in 2018 and dedicated to supporting gem mining communities in East Africa, is offering members of the gem and jewelry industry a quantifiable and tangible avenue for making year-end charitable donations. Those who contribute will be supporting a cause that positively impacts small colored-gem miners and their communities.

Contributors will also be given pre-written materials to immediately announce their donations to their clients during the holiday giving season.

Year-end giving opportunities include:

  • A $750 sponsorship for young adults to receive a four-month training program in gem faceting, gemology and gem identification
  • A $550 scholarship for secondary school fees for Kenyan orphans in gem sourcing communities
  • A $200 donation to adopt an in-need family in a gem sourcing community for the holidays

Industry members who make a donation to any of these initiatives will receive a pre-written message and photo they can use for email or social media posting. The materials will reference the gem-mining location and initiative that will benefit.

Gem Legacy gives 100% of donations directly to its initiatives, which are located in Kenya, Tanzania and Malawi. All focus on entrepreneurship, education and in-need children in gem mining locales. Other kinds of donations and fundraising ideas can be found on gemlegacy.org/partners and interested parties can create their own fundraising efforts from the templated materials.

“We are so excited to provide this opportunity to the global gem and jewelry trade: giving back to those who have given us the foundations of our businesses,” said Roger Dery, executive director of Gem Legacy. “Gem Legacy is committed to exponentially expanding the positive impact of gemstones on sourcing communities and sharing a public image of how gemstones are improving lives within these often challenged areas.”

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Press Releases

Alisa Announces New Ownership

It’s effective the beginning of 2020.

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(PRESS RELEASE) Alisa, best known for its versatile and affordable fine jewelry products in sterling silver, 18K gold and diamonds for 25 years, will be under new ownership effective the beginning of 2020. Industry veterans Marci and Adam Staub will head the company as its new principals. “We are delighted that the Alisa brand will continue to be available to our many loyal retailers through such highly talented people,” say current owners Lisa and Fred Morgan. “We know Marci and Adam very well for more than a decade. They are true professionals in our industry ̶ knowledgeable, innovative, energetic, and customer service oriented ̶ and they will be fabulous for the brand’s ongoing success.”

Marci and Adam have 35 years of extensive experience in the fine jewelry industry, including design, manufacturing, wholesale and retail. Adam is a Graduate Gemologist – GIA and a member of the 24K Club in the Southeast region. “Adam and I are excited to continue the tradition of Alisa’s well designed Italian-made fine jewelry while creatively expanding the product line as we go forward,” says Marci. “The company’s high quality exclusive jewelry, with its distinctive signature style, has a classic and timeless appeal for many U.S. retailers and their discriminating customers.”

The Morgans will be assisting Marci and Adam during the ownership transition, which is expected to be seamless. To find out more about Alisa and their fine jewelry products, log on to alisadesigns.com. For additional information regarding the change of ownership, please call 888.253.6600 or contact marci@alisadesigns.com or adam@alisadesigns.com.

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