Connect with us
mm

Published

on

LIKE MANY JEWELERS, Gene the Jeweler does custom work.

If you can call it that.

In this episode, the fictional Gene takes on a tour of his shop.

And while he professes to create custom jewelry, he lacks the technology that you might expect to see in a store that does such work.

You have to wonder: What exactly is Gene’s definition of “custom”?

Watch the video:

Advertisement


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Aging Inventory Sale? There’s a Science to Maximizing Results

Craig Husar, president of Lyle Husar Designs of Milwaukee, WI, has tried to organize sales of his aging inventory before he let Wilkerson do one for him. “If it had been up to me, I probably would have used the same methods I’ve always used and I would have gotten the same results I’ve always been disappointed with,” he says. After Wilkerson, there’s no going back. “Everything Wilkerson brought to the table just elevated this event higher than anything I’ve ever experienced before.”

Promoted Headlines

Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

Ever tried being passive-aggressive for years on end and hoping the person quits?

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene talks about how to fire people when necessary.

He admits that confrontation is not his strong suit. It’s actually not a skill set he has at all.

Maybe being passive-aggressive for years on end will work?

Watch the video:


Continue Reading

Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video:



Continue Reading

Gene the Jeweler

Video: How Gene the Jeweler Hires Great People

Craigslist is always a great start, he says in this satirical video.

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question about hiring.

Where does Gene find good employees such as Jeremy?

Well, Craigslist, for starters.

Watch the video:



Continue Reading

Most Popular