Gene the Jeweler Gene Explains How to Close a Sale Wait a minute … does he ever actually close any sales? More Videos Digital Warrior: A Conversation with GemFind’s Alex Fetanat Video: Sharpen Your Bridal Jewelry Presentations With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry Share Tweet Published 3 years ago on December 11, 2017 By Jimmy DeGroot IN TODAY’S VIDEO, Gene the Jeweler is kind enough to divulge his techniques for closing a sale. Unfortunately, the only thing you’ll probably learn from the fictional Gene is how not to do business. Does he ever actually close any sales? With his approach, you have to wonder. Closing deals in Gene’s store starts with one key concept: “Make them buy.” To achieve that, he uses methods such as discounting his products and throwing in extra items — such as mountings — or services. He’s even been known to wash a customer’s car now and then. And his staff members have some, shall we say, interesting techniques of their own. Watch the video: Advertisement Related Topics: Gene the JewelerJimmy DeGrootmanagementvideo columns click to Comment(Comment) Up Next Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact Don't Miss 19 Cool Styles for Modern Guys Who Like to Accessorize Jimmy DeGroot Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Video: Sharpen Your Bridal Jewelry Presentations How to Make More of Your Meetings and More Tips For Store Owners Spring Cleaning Promotion, Pantone-Inspired Decor, and More To-Do Items for Managers in March Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! 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