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IN THIS EPISODE OF the satirical Gene the Jeweler series, Gene provides some insight into how he approaches sales.

OK, actually, he looks at a “circle of sales” diagram hanging on the wall and apparently makes everything up on the spot.

Gene’s problem is that he starts at the wrong place on the flowchart.

It’s almost as if Gene, a creation of marketing specialist Jimmy DeGroot, never studied sales methodology at all.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Gene the Jeweler

Video: Gene the Jeweler Gets Kicked Out

Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, we get a glimpse of how things work behind the scenes.

Gene is going about his business, recording a new episode.

But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over.

At least he has a story to tell.

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Gene the Jeweler

Video: It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

His employee’s answers aren’t adding up.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store.

At least that’s what his employee, Jeremy, says.

But Jeremy’s answers aren’t quite adding up.

It’s hard to say what this “Hawaii Day” was really all about.

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Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

Ever tried being passive-aggressive for years on end and hoping the person quits?

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene talks about how to fire people when necessary.

He admits that confrontation is not his strong suit. It’s actually not a skill set he has at all.

Maybe being passive-aggressive for years on end will work?

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