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IN THIS EPISODE OF the satirical Gene the Jeweler series, Gene provides some insight into how he approaches sales.

OK, actually, he looks at a “circle of sales” diagram hanging on the wall and apparently makes everything up on the spot.

Gene’s problem is that he starts at the wrong place on the flowchart.

It’s almost as if Gene, a creation of marketing specialist Jimmy DeGroot, never studied sales methodology at all.

Watch the video:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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