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EMPLOYEES NEED SOMETHING to shoot for — a guideline to let them know whether they’re succeeding. In a jewelry store, that’s often a sales goal.

Gene the Jeweler, the fictional character created by marketing specialist Jimmy DeGroot, lets his staff members set such goals themselves. Which is to say, there are no sales goals.

“That’s sort of the beauty of how I run this business,” Gene says in the video below. “Everyone has the freedom to go and be the best ‘them’ they can be.”

They’re basically free-range employees. Gene doesn’t want to impose his own definition of success on anyone else.

If the business adage “what you measure is what you get” is true, you have to wonder what’s in store for Gene’s business.

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Gene the Jeweler’s ‘Free Range’ Employees Set Their Own Sales Goals

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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