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IF YOU’VE BEEN WATCHING the satirical Gene the Jeweler series for a while, you’ve learned a lot about the do’s and don’ts of running a jewelry store.

In this episode, the fictional Gene takes things a step further and shows us his home routine.

His morning routine seems pretty normal overall. But when it comes to planning his workday, one thing stands out: the moment of panic he has when thinking about how to pay the store’s bills.

Perhaps Gene’s slipshod business habits are catching up with him.


Gene the Jeweler Shares His Morning Routine, Including the Horrible Dread He Feels

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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