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IF YOU’VE BEEN WATCHING the satirical Gene the Jeweler series for a while, you’ve learned a lot about the do’s and don’ts of running a jewelry store.

In this episode, the fictional Gene takes things a step further and shows us his home routine.

His morning routine seems pretty normal overall. But when it comes to planning his workday, one thing stands out: the moment of panic he has when thinking about how to pay the store’s bills.

Perhaps Gene’s slipshod business habits are catching up with him.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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