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BY NOW, YOU PROBABLY KNOW that Gene the Jeweler’s watch-battery replacement service is not exactly profitable.

You know what else isn’t profitable? His gold-buying operation.

It’s not really even a gold-buying service, per se. People bring in collections of jewelry that they have acquired from who-knows-where — inheritances, in some cases.

Gene and his staff sort through it and tell them what’s real gold and what’s not, and how much it might all be worth. (Not much, usually.)

In most cases, there’s not much payoff for Gene. The owner of the jeweler usually takes the jewelry and leaves, perhaps selling it elsewhere.

Gene hopes the people he helps will remember his store and perhaps come in and buy something — someday.

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He calls his gold-evaluation effort a “community service.” But to us, it sounds more like a time suck.

What do you think?

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

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Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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