Connect with us
mm

Published

on

BY NOW, YOU PROBABLY KNOW that Gene the Jeweler’s watch-battery replacement service is not exactly profitable.

You know what else isn’t profitable? His gold-buying operation.

It’s not really even a gold-buying service, per se. People bring in collections of jewelry that they have acquired from who-knows-where — inheritances, in some cases.

Gene and his staff sort through it and tell them what’s real gold and what’s not, and how much it might all be worth. (Not much, usually.)

In most cases, there’s not much payoff for Gene. The owner of the jeweler usually takes the jewelry and leaves, perhaps selling it elsewhere.

Gene hopes the people he helps will remember his store and perhaps come in and buy something — someday.

Advertisement

He calls his gold-evaluation effort a “community service.” But to us, it sounds more like a time suck.

What do you think?

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen

Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

Promoted Headlines

Gene the Jeweler

Video: How Gene Got Into the Jewelry Business … And the Talent He Never Used

Gene was a prodigy of sorts.

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene continues his psychiatric therapy, divulging a bit more about his childhood.

One thing’s for sure: Gene sure comes from a dedicated family of jewelers.

But you get the feeling Gene’s parents may have pushed the family business on him a bit too hard.

Watch the video:

Continue Reading

Gene the Jeweler

Video: Gene the Jeweler Sees a Psychiatrist

He talks about growing up in the business.

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene tries something new: He visits a psychiatrist.

Gene comes from a family of jewelers, so it’s interesting to hear how his background has shaped his (pretty unusual) character.

Watch the video:

Continue Reading

Gene the Jeweler

Video: Gene the Jeweler Gets Kicked Out

Gene meets four-time NFL Pro Bowl leading rusher Ahman Green.

mm

Published

on

IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, we get a glimpse of how things work behind the scenes.

Gene is going about his business, recording a new episode.

But that doesn’t last long. Four-time NFL Pro Bowl leading rusher Ahman Green walks in, and Gene finds that his time in the studio is over.

At least he has a story to tell.

Watch the video:

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular