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BY NOW, YOU PROBABLY KNOW that Gene the Jeweler’s watch-battery replacement service is not exactly profitable.

You know what else isn’t profitable? His gold-buying operation.

It’s not really even a gold-buying service, per se. People bring in collections of jewelry that they have acquired from who-knows-where — inheritances, in some cases.

Gene and his staff sort through it and tell them what’s real gold and what’s not, and how much it might all be worth. (Not much, usually.)

In most cases, there’s not much payoff for Gene. The owner of the jeweler usually takes the jewelry and leaves, perhaps selling it elsewhere.

Gene hopes the people he helps will remember his store and perhaps come in and buy something — someday.

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He calls his gold-evaluation effort a “community service.” But to us, it sounds more like a time suck.

What do you think?

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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