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David Squires

Generation Next



Tomorrow's jewelers are being formed today


LET'S LAUNCH A MISSION for jewelers — we can call it “Operation: Legacy.” The goal of the mission is to inspire children — hopefully our own, but if not, the children of others will certainly do — to eventually join the jewelry industry. Our aim is to attract, by any means necessary, young people who can carry this business into the next generation. To ensure that every town has a few budding rockhounds who will eventually become gemologists, fashion freaks who end up as jewelry style advisers, and metal-shop stars who will find their life's work as designers and bench jewelers.  
How can we make it happen? Well, it all starts in your store. The first thing you should do, if you're not doing it already, is to bring your kids into the store more often. If you worry that this will be uncomfortable, inconvenient or even dangerous, then please read this month's lead story, All in the Family, to see what a wonderful, inspiring experience spending time in your store can be for your children. 
Put them to work. Have them clean cases, sweep floors, and polish jewelry. But also let them do the good stuff — sort diamonds, and even pick a favorite style or two for your inventory. (Quickie idea: If you have a tween-age/teenage child, give them their own case with products aimed at kids in their age group. They pick what goes in there. It'll be like a course in “Advanced Placement Merchandising.”) 
We can't force our kids to be jewelers. All we can do is show them what a rewarding business it can be. Then just cross our fingers! 
Wishing you the very best business… 
David Squires 
[email protected]

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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