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Get Big-Game Ready – The Super Bowl Is Approaching, and More Important Dates for February

It’s a leap year – that means one more marketing opportunity.

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Get Big-Game Ready – The Super Bowl Is Approaching, and More Important Dates for February

2 The Super Bowl these days is as much a test of a business’s marketing acumen as a sporting event. “Most Valuable” promotions, offers to return the purchase price if a certain point spread is met, men’s events with a former player, Souper Bowl charity drives … the options are almost endless. Make sure you’re game-ready too. America is watching.

2 OK, here we go again (and again, and again … ).It’s GROUNDHOG DAY, and that celebrated meteorologist Punxsutawney Phil will emerge. Offer a discount at 2015 prices if he sees his own shadow.

10 The handwritten-envelope please, and the invitation, and the canapes, and your red carpet commentary … Yes, the OSCARS are tonight. You know the drill.

29 LEAP YEAR DAY only comes every four years, so jump on this sweet little marketing op. Hoppy Hour, anyone?

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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