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Get Big-Game Ready – The Super Bowl Is Approaching, and More Important Dates for February

It’s a leap year – that means one more marketing opportunity.

Published

3 years ago

January 20, 2020

INSTORE Staff Instore February 2020 Issue

Get Big-Game Ready – The Super Bowl Is Approaching, and More Important Dates for February

2 The Super Bowl these days is as much a test of a business’s marketing acumen as a sporting event. “Most Valuable” promotions, offers to return the purchase price if a certain point spread is met, men’s events with a former player, Souper Bowl charity drives … the options are almost endless. Make sure you’re game-ready too. America is watching.

2 OK, here we go again (and again, and again … ).It’s GROUNDHOG DAY, and that celebrated meteorologist Punxsutawney Phil will emerge. Offer a discount at 2015 prices if he sees his own shadow.

10 The handwritten-envelope please, and the invitation, and the canapes, and your red carpet commentary … Yes, the OSCARS are tonight. You know the drill.

29 LEAP YEAR DAY only comes every four years, so jump on this sweet little marketing op. Hoppy Hour, anyone?

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”