2 The Super Bowl these days is as much a test of a business’s marketing acumen as a sporting event. “Most Valuable” promotions, offers to return the purchase price if a certain point spread is met, men’s events with a former player, Souper Bowl charity drives … the options are almost endless. Make sure you’re game-ready too. America is watching.
2 OK, here we go again (and again, and again … ).It’s GROUNDHOG DAY, and that celebrated meteorologist Punxsutawney Phil will emerge. Offer a discount at 2015 prices if he sees his own shadow.
10 The handwritten-envelope please, and the invitation, and the canapes, and your red carpet commentary … Yes, the OSCARS are tonight. You know the drill.
29 LEAP YEAR DAY only comes every four years, so jump on this sweet little marketing op. Hoppy Hour, anyone?