Manager's To Do Get Everything In Place For Mother’s Day, Spring Clean Your Shop and More To-Do Items for April Your managerial planning for the month starts here. Published 2 years ago on March 28, 2019 By INSTORE Staff Instore April 2019 Issue Share Tweet Mar 31-Apr 6 INVENTORY Start your Mother’s Day (May 12 this year) preparations by going through last year’s data. Compare popular price points with what you have in stock now. MERCHANDISING If you haven’t done it yet, buy white cotton gloves for everyone to wear when they’re moving product around — they keep skin oil off jewelry and prevent sterling goods from tarnishing. Apr 7-13 BUYING The biggest names in bridal fashion will showcase their spring and summer collections during Bridal Fashion Week in New York. Will last year’s royal wedding still influence trends? Tune in to the online coverage to find out what is likely to get young brides excited this year. MARKETING Get ready for Mother’s Day by planning a “Dad and child early evening out.” Select a shortlist of gifts for Dad and the kids to choose from. Offer gift-wrapping. Send out your first round of emails or mailers by the middle of April. Apr. 14-20 NETWORKING Contact any churches, synagogues or women’s groups in your area. Tell them you’ll speak for free about gemstones and jewelry at their luncheon meetings. TECHNOLOGY Everyone complains about the distractions of digital technology, but then they let every app on their phone buzz and flash at them all day long. Today, turn off your notifications. All of them, if you can (with the exception of web-connected smoke alarms, of course.) Advertisement Apr 21-27 FINANCIALS Review your cash-flow projections. With the economy in a state of flux, it’s easy to run into a mismatch between the cash flowing in, what you’re taking out, and what you owe your vendors. INVENTORY Finalize Father’s Day watch and jewelry orders. And don’t forget anniversary jewelry — your ticket to profiting from all those June weddings of years past. Apr 28-May 4 SALES Set up T.O. teams, recommends sales trainer Shane Decker. When you see two people who work well together, schedule them together. “The success of a T.O. team — two different selling personalities or opposite genders paired together — can skyrocket,” Decker says. WORKSHOP More spring cleaning, this time in the shop. Use a steam cleaner on your tools but get rid of anything you have not used in a year. Straighten up your bench. Having things where you can find them leads to more efficiency and fewer headaches. Related Topics: FeaturedfinancesinventoryMarketingmerchandisingsalessales tipstechnology click to Comment(Comment) Up Next Add These Dates to Your To-Do List to Ensure a Productive May Don't Miss Capitalizing on Valentine’s Engagement Sales, March Madness and More March To-Dos INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Spring Cleaning Promotion, Pantone-Inspired Decor, and More To-Do Items for Managers in March Mother’s Day Planning, Spring Cleaning, And More Manager’s To-Do Items for April Valentine’s Day, Planning Ahead for Spring, and More Manager’s To-Do Items for February Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases2 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases3 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases1 day ago GJEPC Signs MoU with eBay Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!