Mar 31-Apr 6
INVENTORY Start your Mother’s Day (May 12 this year) preparations by going through last year’s data. Compare popular price points with what you have in stock now.
MERCHANDISING If you haven’t done it yet, buy white cotton gloves for everyone to wear when they’re moving product around — they keep skin oil off jewelry and prevent sterling goods from tarnishing.
Apr 7-13
BUYING The biggest names in bridal fashion will showcase their spring and summer collections during Bridal Fashion Week in New York. Will last year’s royal wedding still influence trends? Tune in to the online coverage to find out what is likely to get young brides excited this year.
MARKETING Get ready for Mother’s Day by planning a “Dad and child early evening out.” Select a shortlist of gifts for Dad and the kids to choose from. Offer gift-wrapping. Send out your first round of emails or mailers by the middle of April.
Apr. 14-20
NETWORKING Contact any churches, synagogues or women’s groups in your area. Tell them you’ll speak for free about gemstones and jewelry at their luncheon meetings.
TECHNOLOGY Everyone complains about the distractions of digital technology, but then they let every app on their phone buzz and flash at them all day long. Today, turn off your notifications. All of them, if you can (with the exception of web-connected smoke alarms, of course.)
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Apr 21-27
FINANCIALS Review your cash-flow projections. With the economy in a state of flux, it’s easy to run into a mismatch between the cash flowing in, what you’re taking out, and what you owe your vendors.
INVENTORY Finalize Father’s Day watch and jewelry orders. And don’t forget anniversary jewelry — your ticket to profiting from all those June weddings of years past.
Apr 28-May 4
SALES Set up T.O. teams, recommends sales trainer Shane Decker. When you see two people who work well together, schedule them together. “The success of a T.O. team — two different selling personalities or opposite genders paired together — can skyrocket,” Decker says.
WORKSHOP More spring cleaning, this time in the shop. Use a steam cleaner on your tools but get rid of anything you have not used in a year. Straighten up your bench. Having things where you can find them leads to more efficiency and fewer headaches.
