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Editor's Note

Get Inspired With Some Jaw-Dropping Jewelry Design



Remember the old Kool & The Gang song, “Celebration”? Da da da da, dum dum dum dum … YA-HOO! That’s how I feel about this issue.

Why? Because we’ve got (by my count) 93 pieces of new and exciting jewelry in the following pages!

Start with our Vegas trends story, where you’ll see our picks for the hottest styles, emerging trends and expansion categories you should keep in mind when planning for the 2017 holidays. Then move on to this year’s INDESIGN Awards winners, recognizing artistry and innovation in eight categories of jewelry. And don’t forget to check out Hot Sellers (what your fellow retailers are reordering this month), Customer Types, Designing Lives, and the latest product releases in Opening Lines.

Some of you may say, “We don’t follow trends” or “we custom design most/all of our jewelry”. But here’s the thing: trends affect what you sell and make in your store, whether you know it or not. For instance, hoop earrings are a staple — but which type of hoops are hottest? What necklace styles are turning customers’ heads? Which gemstone is now a year-round staple rather than a seasonal fling? All of these questions and more are answered in our trends story.

And who can’t get inspired by jaw-dropping jewelry design? That’s what you’ll discover from our INDESIGN Awards winners. These are the creators pushing design forward on a national level, and that’s something we should all be excited about.

These are tough times for some, but I hope none of us ever lose sight of how blessed we are to work in a creative, innovative industry whose sole purpose is the celebration of life and love. YA-HOO!



Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at



Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”

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