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Editor's Note

Get Inspired With Some Jaw-Dropping Jewelry Design



Remember the old Kool & The Gang song, “Celebration”? Da da da da, dum dum dum dum … YA-HOO! That’s how I feel about this issue.

Why? Because we’ve got (by my count) 93 pieces of new and exciting jewelry in the following pages!

Start with our Vegas trends story, where you’ll see our picks for the hottest styles, emerging trends and expansion categories you should keep in mind when planning for the 2017 holidays. Then move on to this year’s INDESIGN Awards winners, recognizing artistry and innovation in eight categories of jewelry. And don’t forget to check out Hot Sellers (what your fellow retailers are reordering this month), Customer Types, Designing Lives, and the latest product releases in Opening Lines.

Some of you may say, “We don’t follow trends” or “we custom design most/all of our jewelry”. But here’s the thing: trends affect what you sell and make in your store, whether you know it or not. For instance, hoop earrings are a staple — but which type of hoops are hottest? What necklace styles are turning customers’ heads? Which gemstone is now a year-round staple rather than a seasonal fling? All of these questions and more are answered in our trends story.

And who can’t get inspired by jaw-dropping jewelry design? That’s what you’ll discover from our INDESIGN Awards winners. These are the creators pushing design forward on a national level, and that’s something we should all be excited about.

These are tough times for some, but I hope none of us ever lose sight of how blessed we are to work in a creative, innovative industry whose sole purpose is the celebration of life and love. YA-HOO!



Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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