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Editor's Note

Get Inspired With Some Jaw-Dropping Jewelry Design



Remember the old Kool & The Gang song, “Celebration”? Da da da da, dum dum dum dum … YA-HOO! That’s how I feel about this issue.

Why? Because we’ve got (by my count) 93 pieces of new and exciting jewelry in the following pages!

Start with our Vegas trends story, where you’ll see our picks for the hottest styles, emerging trends and expansion categories you should keep in mind when planning for the 2017 holidays. Then move on to this year’s INDESIGN Awards winners, recognizing artistry and innovation in eight categories of jewelry. And don’t forget to check out Hot Sellers (what your fellow retailers are reordering this month), Customer Types, Designing Lives, and the latest product releases in Opening Lines.

Some of you may say, “We don’t follow trends” or “we custom design most/all of our jewelry”. But here’s the thing: trends affect what you sell and make in your store, whether you know it or not. For instance, hoop earrings are a staple — but which type of hoops are hottest? What necklace styles are turning customers’ heads? Which gemstone is now a year-round staple rather than a seasonal fling? All of these questions and more are answered in our trends story.

And who can’t get inspired by jaw-dropping jewelry design? That’s what you’ll discover from our INDESIGN Awards winners. These are the creators pushing design forward on a national level, and that’s something we should all be excited about.

These are tough times for some, but I hope none of us ever lose sight of how blessed we are to work in a creative, innovative industry whose sole purpose is the celebration of life and love. YA-HOO!



Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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