BrainstormsGet Rid of That Hairy Arm! A proven strategy to combat those people who always insist on last-minute changes. Published 5 months agoon June 20, 2019By INSTORE Staff Instore July 2019 Issue Share Tweet Ever had a client or even a manager interrupting and delaying jobs by insisting on last-minute changes? Then you may want to consider this strategy employed by advertising artists known as The Hairy Arm Tactic. According to the mythology, a graphic artist named Joe had a client who was forever insisting on “stupid changes.” Then something odd started happening: each time the client was presented with a newly photographed layout, he’d encounter the image of Joe’s arm at one edge of the frame, partly obscuring the ad. The client would look at it and yell: ‘What the hell is that hairy arm doing in there?’“ Joe would apologize for the slip-up. And then, as the client was stalking self-righteously away, muttering, “You gotta watch these guys like a hawk,” Joe would say: “When I remove the arm, can we go into production?” And the client, content to have made his mark, would call over his shoulder, “Yes, but get that arm out of there first!”Related Topics: click to Comment(Comment)Up NextSow Seeds of Disharmony In Your Customer’s Jewelry BoxDon't MissHere’s How to Get the Most Out of Employee ‘Collisions’ In Your Store INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at email@example.com. Advertisement SPONSORED VIDEOWilkerson TestimonialsHaving a Moving Sale? Let Wilkerson Do the Heavy LiftingFor Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”You may like Forget Santa — Here’s the Character You Want at Your Store’s Photo Op Here’s How to Take Your Holiday Cards to The Next Level Here’s an Event Idea That Could Go Viral on Social MediaPromoted Headlines For This Virginia Jeweler, the Future is All About CustomOvernight The Jewelry Retailer’s Ultimate Marketing Guide: Part 2/5RapNet 5 Creative Ways to Say Thank You This Holiday SeasonJewelers Mutual BrainstormsForget Santa — Here’s the Character You Want at Your Store’s Photo Op His heart is two sizes too small. Published 4 weeks agoon October 21, 2019By INSTORE Staff He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is avocado green to boot. But kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday. “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says Green Spot co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, Ellis reports, while The Green Spot also received a boost of attention from local TV news coverage. Getting dressed up for a Christmas event? Go green. Continue Reading BrainstormsHere’s How to Take Your Holiday Cards to The Next Level Technology makes it affordable. Published 2 months agoon September 24, 2019By INSTORE Staff Mailing a holiday season card to customers is standard practice at many businesses. To ensure their cards stood out, Optical Arts, an independent eyewear retailer in Toledo, OH, sent customized cards with a photo of the client wearing their new glasses on the front. Modern design software makes it easy, and in terms of attracting attention, a shot of a regular customer styling her best purchase of the year beats another shot of Santa. Continue Reading BrainstormsHere’s an Event Idea That Could Go Viral on Social Media Let your clients take selfies with your most spectacular jewelry. Published 3 months agoon August 20, 2019By INSTORE Staff SEVEN YEARS AGO, the Diamond Boutique (Del Mar, CA) attracted thousands of people over a weekend to try on a $1 million dollar diamond necklace (no pressure to buy). The stunt worked well back in 2012, garnering dollops of media attention. In the selfie era of 2019, a similar event could work even better. Break out your most spectacular diamond piece and invite groups of customers to come in with their selfie sticks and capture themselves in the shine of your best diamond’s glory and post to their social media pages. Who knows, maybe a buyer will be among the hordes. 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