Sales Truth Get The Bridal Client Talking About Himself Put him at ease In unfamiliar territory. Published 2 years ago on March 23, 2020 By Dave Richardson Instore April 2020 Issue Share Tweet WHY IT IS TRUE: He is in unfamiliar territory, buying an engagement ring, and somewhat nervous about what is going to be expected of him. PLAN OF ACTION: Put him at ease. Get him speaking about some of his successes in life. Perhaps he was a high school or college football player. If so, encourage him to share some of his successes. Ask him how he plans to propose. If he is interested, share with him some of your success stories. Related Topics: click to Comment(Comment) Don't Miss Why Diamond Sales Are All About Comfortable Chairs Dave Richardson David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business. Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Why Diamond Sales Are All About Comfortable Chairs Why A Well-Told Proposal Story Could Help Close The Sale Never Be Afraid to Hop in a Car and Hand-Deliver an Item Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. How Dora Makes Your Store The Wedding Band Destination DORA Advertisement Latest Trending Videos Gem Quiz14 hours ago Here’s the Answer to June’s Gem Quiz Best of The Best15 hours ago North Carolina Jeweler Develops New Online Brand Products17 hours ago Rock Candy, Astrology and Bees Are Among the Inspirations for The Latest Jewelry Collections Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Sponsored Content2 weeks ago Thinking of Liquidating? Wilkerson’s Got You Covered Sponsored Webinars3 weeks ago How Jewelry Retailers Should Approach Fairmined Gold Sponsored Webinars1 month ago GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Headlines1 week ago $24M Fake Cartier Case: Accused NC Pastor Misses Court Date, Is Reportedly At Large in China New Arrivals1 week ago 18 New Necklace Designs, From Full Circle to Statement Gemstones Headlines5 days ago Jewelry Store Owner Shot in Illinois Robbery Ask INSTORE1 week ago How to Respond to Specific Jewelry Requests from Clients, And More of Your Questions Answered Press Releases1 week ago Smiling Rocks Wins the Butterfly Mark from Positive Luxury David Geller6 days ago Your Next Staff Member Could Be Found in Your Own Community Best of The Best15 hours ago North Carolina Jeweler Develops New Online Brand Editor's Note2 days ago Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!