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Get The Bridal Client Talking About Himself

Put him at ease In unfamiliar territory.

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WHY IT IS TRUE: He is in unfamiliar territory, buying an engagement ring, and somewhat nervous about what is going to be expected of him.

PLAN OF ACTION: Put him at ease. Get him speaking about some of his successes in life. Perhaps he was a high school or college football player. If so, encourage him to share some of his successes. Ask him how he plans to propose. If he is interested, share with him some of your success stories.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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