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Get Your (Digital) Clippers Ready — It’s Coupon Month, and Other Important Dates for September

Encourage respect for elders on Grandparents Day and tolerance for curiosity on Ask a Stupid Question Day.

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1 If you think those clip-out offers of an 18-cent discount on a tub of margarine aren’t quite in keeping with your store’s image, it could be time to rethink coupons. In 2020, they are as likely to come via a person’s smartphone as their mailbox. During NATIONAL COUPON MONTH, get more familiar with Facebook Deals, Google My Business coupons, your POS system’s loyalty program — as well as providers such as Pocket Deals, Yowza and Coupon Sherpa — to see how you can entice nearby shoppers into your store with a digital offer.

1 Simply being good is not a strategic vision. During STRATEGIC THINKING MONTH, ask yourself, what is your competitive edge?

8 President Jimmy Carter declared this day GRANDPARENTS’ DAY in 1978. Put aside a few special jewelry collections, such as lockets, earrings and watches, for Gran and Pops, front and center of the store and social media.

28 ASK A STUPID QUESTION DAY is actually an opportunity to get important feedback. Challenge your staff to ask you a dumb question about why you do something in your store a certain way. Sometimes everyone quietly thinks there’s a better way, but they don’t dare say.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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