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Get Your (Digital) Clippers Ready — It’s Coupon Month, and Other Important Dates for September

Encourage respect for elders on Grandparents Day and tolerance for curiosity on Ask a Stupid Question Day.

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1 If you think those clip-out offers of an 18-cent discount on a tub of margarine aren’t quite in keeping with your store’s image, it could be time to rethink coupons. In 2020, they are as likely to come via a person’s smartphone as their mailbox. During NATIONAL COUPON MONTH, get more familiar with Facebook Deals, Google My Business coupons, your POS system’s loyalty program — as well as providers such as Pocket Deals, Yowza and Coupon Sherpa — to see how you can entice nearby shoppers into your store with a digital offer.

1 Simply being good is not a strategic vision. During STRATEGIC THINKING MONTH, ask yourself, what is your competitive edge?

8 President Jimmy Carter declared this day GRANDPARENTS’ DAY in 1978. Put aside a few special jewelry collections, such as lockets, earrings and watches, for Gran and Pops, front and center of the store and social media.

28 ASK A STUPID QUESTION DAY is actually an opportunity to get important feedback. Challenge your staff to ask you a dumb question about why you do something in your store a certain way. Sometimes everyone quietly thinks there’s a better way, but they don’t dare say.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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