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Get Your (Digital) Clippers Ready — It’s Coupon Month, and Other Important Dates for September

Encourage respect for elders on Grandparents Day and tolerance for curiosity on Ask a Stupid Question Day.

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1 If you think those clip-out offers of an 18-cent discount on a tub of margarine aren’t quite in keeping with your store’s image, it could be time to rethink coupons. In 2020, they are as likely to come via a person’s smartphone as their mailbox. During NATIONAL COUPON MONTH, get more familiar with Facebook Deals, Google My Business coupons, your POS system’s loyalty program — as well as providers such as Pocket Deals, Yowza and Coupon Sherpa — to see how you can entice nearby shoppers into your store with a digital offer.

1 Simply being good is not a strategic vision. During STRATEGIC THINKING MONTH, ask yourself, what is your competitive edge?

8 President Jimmy Carter declared this day GRANDPARENTS’ DAY in 1978. Put aside a few special jewelry collections, such as lockets, earrings and watches, for Gran and Pops, front and center of the store and social media.

28 ASK A STUPID QUESTION DAY is actually an opportunity to get important feedback. Challenge your staff to ask you a dumb question about why you do something in your store a certain way. Sometimes everyone quietly thinks there’s a better way, but they don’t dare say.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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