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Get Your (Digital) Clippers Ready — It’s Coupon Month, and Other Important Dates for September

Encourage respect for elders on Grandparents Day and tolerance for curiosity on Ask a Stupid Question Day.

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1 If you think those clip-out offers of an 18-cent discount on a tub of margarine aren’t quite in keeping with your store’s image, it could be time to rethink coupons. In 2020, they are as likely to come via a person’s smartphone as their mailbox. During NATIONAL COUPON MONTH, get more familiar with Facebook Deals, Google My Business coupons, your POS system’s loyalty program — as well as providers such as Pocket Deals, Yowza and Coupon Sherpa — to see how you can entice nearby shoppers into your store with a digital offer.

1 Simply being good is not a strategic vision. During STRATEGIC THINKING MONTH, ask yourself, what is your competitive edge?

8 President Jimmy Carter declared this day GRANDPARENTS’ DAY in 1978. Put aside a few special jewelry collections, such as lockets, earrings and watches, for Gran and Pops, front and center of the store and social media.

28 ASK A STUPID QUESTION DAY is actually an opportunity to get important feedback. Challenge your staff to ask you a dumb question about why you do something in your store a certain way. Sometimes everyone quietly thinks there’s a better way, but they don’t dare say.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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