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Tip Sheet

Get Your Security Guard Smiling and More Tips for March

The most important smile in your store might be outside of your store.

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Get Your Security Guard Smiling and More Tips for March

MOST SECURITY GUARDS look bored and unwelcoming. That makes customers expect more of the same inside the guarded doors, writes consultant Bob Phibbs. Interview your security guards as you would an employee and pay more for those who have social skills like smiling and a welcoming attitude.

Take Care of Staff

Getting the most out of your staff often comes down to knowing what excites them most. For the full-timers at Renaissance Fine Jewelry, one of the most popular perks is free parking in often-congested downtown Brattleboro, VT. The store also gives vacation and sick days, plus emergency time off.

Get Your Security Guard Smiling and More Tips for March

Porte Baggies

James Porte of Porte Marketing thinks jewelers should see watch battery replacements as a terrific opportunity to inquire whether the customer has any broken, unloved or unworn jewelry in their jewelry box. “If yes, hand them a Ziploc bag and tell them to bring the pieces in and you can utilize the diamonds, colored stones and gold and make a new cherished heirloom,” he says. Porte Marketing sells the bags for 75 cents each with a custom label or insert.

Praise Right

Compliments are a great way to get on someone’s good side, but they can also be taken the wrong way if, for example, they highlight something that makes the person feel different (“Oh, that’s an unusual name”). Networking consultant Robbie Samuels thus recommends you say something nice about the accessories they may be wearing, such as a jacket, their sunglasses, and especially their taste in jewelry. “You start things off on good terms, and you avoid being disrespectful or acknowledging something out of their control,” he told Inc.

Say “I Don’t Know”

It’s hard to learn anything if you pretend you already know the answer, says economist and Freakonomics author Stephen Dubner. Once you know what you don’t know, you can start running experiments and gathering feedback. “Experimentation is one of the most basic, useful tools in figuring out how to solve a problem in any sphere,” he told Forbes.

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Zappos Hiring Technique

When doing job interviews in person, candidates may encounter several people in your store. Be sure to ask their impression of job candidates when they arrive. As the New Yorker noted in a recent story on the hiring practices of online retailer Zappos, someone may put on a certain face when they meet you, yet treat a receptionist in a condescending manner.

Put the Ring On

It’s never too early to sow the seed of ownership, writes Olympian Diamonds’ Aleah Arundale in her regular email bulletin. “Put the ring on their finger in the first minute of conversation. As you are talking about the diamond, start referring to the diamond as ‘your diamond,’ and soon it will be their diamond,” she says, crediting David’s Jewelry in Hunstville, AL, for the tip.

Get More Shoes

If you’re like a lot of male sale associates, you wear the same pair of leather shoes every day. Jim Kass, VP of operations at the Allen Edmonds shoe company, wants you to stop, for the sake of your shoes and your customers. Your feet sweat all day and the leather soaks it up, he told Business Insider. “They may not seem damp, but they are. And if you don’t give your shoes time to dry, the leather won’t maintain its shape. Plus, they’ll start to stink up faster.” Kass also suggests you store your shoes on wooden shoe trees to absorb the excess moisture.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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