(PRESS RELEASE) CARLSBAD, CA — Everything retailers and their customers need to know about diamonds just got easier to find and understand with GIA’s redesigned consumer-facing website dedicated to the 4Cs of Diamond Quality – Clarity, Cut, Color and Carat Weight – and to serve as the go-to source for gemstone information. With a fresh and modern design, the 4Cs.GIA.edu site offers invaluable information for those looking to understand the intricacies of diamonds and make informed purchase decisions.
“The GIA consumer site is as educational as it is engaging,” said GIA President and CEO Susan Jacques. “We aim to make the complex world of diamond buying approachable and understandable for everyone. The site provides detailed, expert-driven information in a format that’s easy to navigate. Whether looking for the perfect ring or learning about gems, there’s something for everyone.”
Retailers can leverage this site with associates in-store or online to enhance customer education with detailed explanations and visual aids on the essential aspects of diamond quality. Providing customers with this expert resource underscores transparency and integrity in the industry and can set retailers apart.
The website serves as a valuable educational resource and a powerful tool during the diamond-buying journey. The content will expand to other gemstones in the near future. GIA invites consumers, retailers and diamond enthusiasts to explore 4Cs.GIA.edu and discover the depth of information, all from the experts at GIA. This site is one of the many ways that GIA continues its mission to uphold the highest standards of integrity, transparency, and education in the gem and jewelry industry to ensure consumer trust.
For press inquiries, please contact Nellie Barnett at nbarnett@gia.edu or +1 760-603-4184.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
