Connect with us

Press Releases

GIA to Hold 20-Minute Briefings on Industry Topics at JCK Las Vegas





(Press Release)
LAS VEGAS – GIA experts will share insights into the gem and jewelry industry’s hottest topics during a series of free 20-minute, in-booth briefings Friday, June 3 through Sunday, June 5 during the JCK Las Vegas show.

Topics range from synthetic diamonds to branding tools and smartphone photography. The lineup concludes with the unmasking of the nine mystery gems on display at GIA’s booth as part of the GIA Gem Quiz. All presentations will take place at booth L99 at the Mandalay Bay Resort & Casino.

  • Colored Stone Challenges in the GIA Laboratory
    Friday, June 3, 11 a.m.
    Hear a firsthand account of how the GIA laboratory stays current with the ever-evolving treatments and new discoveries in the world of colored stones.
    Presented by: Shane McClure, global director, colored stone services
  • Hit the Branding Jackpot: Free Tools to Raise Your Marketing Game
    Friday, June 3, 2 p.m.
    Saturday, June 4, 3 p.m.
    Discover tools that help you enhance your marketing campaigns and customer experience with three experts who’ve tested their tips.
    Presented by: Kristin Mahan, manager, public relations; Shayne Ebrahimi, manager, social media; Tali Nay, manager, retailer support program
  • Auction Insights: Mega Diamonds Shatter Records
    Friday, June 3, 3 p.m.
    Sunday, June 5, 3 p.m.
    Get an industry insider’s perspective on the record-breaking auction season, featuring photos of once-in-a-lifetime diamonds.
    Presented by: Russell Shor, senior industry analyst
  • The Latest on Synthetic Diamonds
    Saturday, June 4, 11 a.m.
    Sunday, June 5, 1 p.m.
    Hear about the status of gem-quality synthetic diamonds in the market and the methods used at GIA to detect them. View the in-booth display of HPHT and CVD synthetic diamonds, both rough and faceted, examined by GIA.
    Presented by: James Shigley, Ph.D., distinguished research fellow
  • Lifehack Gem and Jewelry Photography with Your Smartphone
    Saturday, June 4, 2 p.m.
    Sunday, June 5, 11 a.m.
    Learn sure-fire tips and techniques for mastering mobile photography from an expert.
    Presented by: Robert Weldon, manager, photography and visual communications
  • New at the GIA Laboratory
    Saturday, June 4, 4 p.m.
    Sunday, June 5, 2 p.m.
    Find out how GIA’s laboratory is addressing challenges facing the industry with an update on its research and grading services.
    Presented by: Phillip Yantzer, vice president of laboratory services
  • Unmasking the Mystery Stones of the GIA Gem Quiz
    Sunday, June 5, 4 p.m.
    All will be revealed as the GIA museum team details the exhibits that inspired the GIA Gem Quiz. Learn the names of the nine mystery stones and find out if you aced the challenge.
    Presented by: Terri Ottaway, museum curator; McKenzie Santimer, manager, museum exhibits



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular