(PRESS RELEASE) CARLSBAD, CA – GIA (Gemological Institute of America) released a software upgrade on Sept. 4 for the industry-leading GIA iD100 gem testing device, giving the instrument the ability to distinguish natural pink diamonds from laboratory-grown (HPHT and CVD) diamonds and diamond simulants. The GIA iD100 Pink Diamond Software Upgrade leverages advanced spectroscopic technology, combined with GIA’s decades of research into pink diamonds. The new software is available for purchase on the GIA Store at store.GIA.edu for 249 USD as a download for current GIA iD100 owners or pre-installed when ordering a new device.
“As the presence of laboratory-grown diamonds increases in the market, it is beneficial to have a robust, research-based, proven gem testing device such as the GIA iD100,” said Anthony Brown, GIA director of instruments operations. “Even though our monthly sales have tripled, we are able to fulfill orders within two business days.”
GIA also released a free update to the existing GIA iD100 software with the expanded capability to screen blue-to-green and brown diamonds. This free update will need to be installed before the pink diamond software upgrade can be added.
GIA customer service representatives will contact all GIA iD100 owners to assist with the update and, if they choose, the purchase of the 249 USD pink diamond upgrade. Both the update and upgrade take less than two minutes each to install.
“These two significant improvements make proper identification of laboratory-grown diamonds more easily accessible to retailers and manufacturers around the world by expanding capabilities of the GIA iD100,” said Tom Moses, GIA executive vice president and chief laboratory and research officer. “This is part of our mission to ensure the public trust in gems and jewelry.”
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
