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Girl Scout Day, The Oscars, and More Dates to Mark in March

It’s also the 160th anniversary of the first greenback — give away spiffs.

Published

2 years ago

January 13, 2022

INSTORE Staff Instore February 2022 Issue

Girl Scout Day, The Oscars, and More Dates to Mark in March

12 GIRL SCOUT DAY can make an honest claim to being the most underappreciated date on the jeweler’s calendar. The moms love it, the kids love it, and the staff also gets a kick out of it. Invite the local troop in to see your jewelers at work and to learn where precious gems come from. If the girls have cookies, invite other customers to come in for a taste. Such an event appeals to all: future customers (the girls), potential customers (the moms), and current customers (those impressed by your communal spirit).

10 On the 160TH ANNIVERSARY OF THE INTRODUCTION OF U.S. PAPER CURRENCY, it’s time for a spiff. Beat the boss, first add-on of the day, etc. … pay a “Washington” for trying, a “Benji” for success.

20 It’s NATIONAL PROPOSAL DAY. “Do a contest on social media for customers to win a prize for sharing their perfect proposal story,” suggests Megan Crabtree, president of Crabtree Consulting.

27 THE OSCARS were bumped back to March this year, so hold an Oscar-watching party. Your customers can walk the red carpet, sip special cocktails and win prizes for correctly picking the most honorees.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”