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Girl Scout Day, The Oscars, and More Dates to Mark in March

It’s also the 160th anniversary of the first greenback — give away spiffs.

Published

2 years ago

January 13, 2022

INSTORE Staff Instore February 2022 Issue

Girl Scout Day, The Oscars, and More Dates to Mark in March

12 GIRL SCOUT DAY can make an honest claim to being the most underappreciated date on the jeweler’s calendar. The moms love it, the kids love it, and the staff also gets a kick out of it. Invite the local troop in to see your jewelers at work and to learn where precious gems come from. If the girls have cookies, invite other customers to come in for a taste. Such an event appeals to all: future customers (the girls), potential customers (the moms), and current customers (those impressed by your communal spirit).

10 On the 160TH ANNIVERSARY OF THE INTRODUCTION OF U.S. PAPER CURRENCY, it’s time for a spiff. Beat the boss, first add-on of the day, etc. … pay a “Washington” for trying, a “Benji” for success.

20 It’s NATIONAL PROPOSAL DAY. “Do a contest on social media for customers to win a prize for sharing their perfect proposal story,” suggests Megan Crabtree, president of Crabtree Consulting.

27 THE OSCARS were bumped back to March this year, so hold an Oscar-watching party. Your customers can walk the red carpet, sip special cocktails and win prizes for correctly picking the most honorees.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”