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Girl Scout Day, The Oscars, and More Dates to Mark in March

It’s also the 160th anniversary of the first greenback — give away spiffs.




Girl Scout Day, The Oscars, and More Dates to Mark in March

12 GIRL SCOUT DAY can make an honest claim to being the most underappreciated date on the jeweler’s calendar. The moms love it, the kids love it, and the staff also gets a kick out of it. Invite the local troop in to see your jewelers at work and to learn where precious gems come from. If the girls have cookies, invite other customers to come in for a taste. Such an event appeals to all: future customers (the girls), potential customers (the moms), and current customers (those impressed by your communal spirit).

10 On the 160TH ANNIVERSARY OF THE INTRODUCTION OF U.S. PAPER CURRENCY, it’s time for a spiff. Beat the boss, first add-on of the day, etc. … pay a “Washington” for trying, a “Benji” for success.

20 It’s NATIONAL PROPOSAL DAY. “Do a contest on social media for customers to win a prize for sharing their perfect proposal story,” suggests Megan Crabtree, president of Crabtree Consulting.

27 THE OSCARS were bumped back to March this year, so hold an Oscar-watching party. Your customers can walk the red carpet, sip special cocktails and win prizes for correctly picking the most honorees.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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