True Tales

Give Me Sapphire or Give Me Death, Said This Customer’s Wife

This husband had no choice but to buy jewelry.

Published

3 years ago

February 22, 2021

INSTORE Staff Instore March 2021 Issue

A man walked into the showroom last spring. My sales associate, Rachael, greeted him and asked how he was doing. He responded: “Terrible!” Taken aback, Rachael pressed forward and tried to connect and figure out what she could do to help this poor guy. He went on to say that his wife believed she must have a Montana Yogo sapphire for St. Patrick’s Day: “She is under the impression that if she doesn’t get one, she’ll keel over and die.” — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”