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Give Me Sapphire or Give Me Death, Said This Customer’s Wife

This husband had no choice but to buy jewelry.

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Montana Yogo sapphire

A man walked into the showroom last spring. My sales associate, Rachael, greeted him and asked how he was doing. He responded: “Terrible!” Taken aback, Rachael pressed forward and tried to connect and figure out what she could do to help this poor guy. He went on to say that his wife believed she must have a Montana Yogo sapphire for St. Patrick’s Day: “She is under the impression that if she doesn’t get one, she’ll keel over and die.” — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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