True Tales

Give Me Sapphire or Give Me Death, Said This Customer’s Wife

This husband had no choice but to buy jewelry.

Published

3 years ago

February 22, 2021

INSTORE Staff Instore March 2021 Issue

A man walked into the showroom last spring. My sales associate, Rachael, greeted him and asked how he was doing. He responded: “Terrible!” Taken aback, Rachael pressed forward and tried to connect and figure out what she could do to help this poor guy. He went on to say that his wife believed she must have a Montana Yogo sapphire for St. Patrick’s Day: “She is under the impression that if she doesn’t get one, she’ll keel over and die.” — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”