True Tales

Give Me Sapphire or Give Me Death, Said This Customer’s Wife

This husband had no choice but to buy jewelry.

Published

4 years ago

February 22, 2021

INSTORE Staff Instore March 2021 Issue

A man walked into the showroom last spring. My sales associate, Rachael, greeted him and asked how he was doing. He responded: “Terrible!” Taken aback, Rachael pressed forward and tried to connect and figure out what she could do to help this poor guy. He went on to say that his wife believed she must have a Montana Yogo sapphire for St. Patrick’s Day: “She is under the impression that if she doesn’t get one, she’ll keel over and die.” — Jennifer Hornik Johnson, Miller’s Jewelry, Bozeman, MT

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”