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Give Your Displays a Literary Touch

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Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.


Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

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Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Give Your Displays a Literary Touch

Published

on

Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.

Advertisement

Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.


Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular