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Give Your Displays a Literary Touch

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Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.


Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

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Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Give Your Displays a Literary Touch

Published

on

Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.

Advertisement

Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.


Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

Advertisement

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var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
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})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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