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Give Your Displays a Literary Touch

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Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.


Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

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Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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Give Your Displays a Literary Touch

Published

on

Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.

Advertisement

Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.


Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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