Connect with us

Give Your Displays a Literary Touch

Published

on

Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.


Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

Advertisement

Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

Promoted Headlines

Most Popular

Columns

Give Your Displays a Literary Touch

Published

on

Give Your Displays a Literary Touch

Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!

Give Your Displays a Literary Touch
Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.


Give Your Displays a Literary Touch
Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

Advertisement

Give Your Displays a Literary Touch
Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.


Give Your Displays a Literary Touch
Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.


Give Your Displays a Literary Touch
This Princess & the Pea display is minimalist while highlighting the jewelry.


Give Your Displays a Literary Touch
New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular