Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda. The book features stylized artwork and intricate pop-up engineering. Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.
It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar. It also heightens a sense of wonder and imagination that jewelry, like books, can provide. Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.
I went hunting on the Internet and found some other incredible book-based window displays. Hope you’ll consider using this concept in your upcoming displays!

Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.

Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.
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Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.

Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.

This Princess & the Pea display is minimalist while highlighting the jewelry.

New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.
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