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Give Your Displays a Literary Touch

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Persona Jewelry+ creative director Dustin Rennells recently expounded on the Boston store’s beautiful window displays for an upcoming Case Study installment for INDESIGN, and I was struck by his use of a famous book for the window theme – in this case, Winter’s Tale by Robert Sabuda.  The book features stylized artwork and intricate pop-up engineering.  Rennells took the concept and expanded it into a series of windows for the store’s holiday displays last year.

It seems to me that using a famous book theme for your windows is a great way to connect with the consumer on a level that’s comfortable and familiar.  It also heightens a sense of wonder and imagination that jewelry, like books, can provide.  Finally, it shows off your creativity, which is a positive in customers’ minds as far as what you can do for their look.

I went hunting on the Internet and found some other incredible book-based window displays.  Hope you’ll consider using this concept in your upcoming displays!


Persona Jewelry+ creative director Dustin Rennells was inspired by Winter’s Tale to build this display.



Canadian department store Holt Renfrew tapped into the pop-up book Snowflakes for this display.

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Selfridge’s in London based all of its holiday windows on books in 2014, especially fairy tales like Little Red Riding Hood.



Selfridge’s wove this stunning golden web for this Rumpelstiltskin-themed display.



This Princess & the Pea display is minimalist while highlighting the jewelry.



New York-based jeweler Eli Halili built these Wizard of Oz-themed displays to show clients that they weren’t in Kansas anymore.


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