Press Releases

GN Diamond Offers Easily Solutions for Web Presence Even After Reopening

Independent jewelers must meet the growing demand for online shopping.

Published

4 years ago

August 3, 2020

INSTORE Staff

(PRESS RELEASE) Despite the encouraging turnout of shoppers in areas where stores have reopened, a large percentage of people still aren’t comfortable going in-store. Whether they are immunocompromised, in contact with others who are immunocompromised, or simply risk-averse, these people are staying home and spending their dollars online.

Independent jewelers must find a way to reach stay-at-home shoppers and provide a high-quality, convenient online shopping experience. Rather than seeing e-commerce as an intimidating burden, store owners can see it as a massive opportunity to modernize sales and capture a wider audience.

On-Line Presence Made Possible by Diamond Hunt

Diamond Hunt is the ace up the sleeve of independent jewelers. A premier diamond inventory search tool and sales portal, Diamond Hunt is accessed online and offers state of the art web-based technology to help you stand out amongst internet retailers.

You don’t need a web developer or IT expert to take full advantage of Diamond Hunt’s advanced, ready-made features:

• Virtual listing of GN’s entire loose diamond inventory
Diamond Hunt’s search portal automatically contains a virtual listing of GN’s entire inventory with your customized markups. Brick-and-mortar jewelry store owners of all sizes can display over $70 million worth of diamond inventory on their own website, with their own branding.

• Apples-to-apples diamond comparisons
Just like the websites of the big online sellers, Diamond Hunt displays an ultra high resolution, 360-degree view of each diamond alongside the light performance score, carat weight, color, clarity, and cut. This empowers shoppers to understand the true value of each diamond and do apples-to-apples price comparisons.

• Customizations
The Diamond Hunt App is fully customizable with dozens of settings to control diamond filters, price markups, colors, contact information, and more. You can also add diamonds from your own in-store inventory, even if they were not purchased from GN Diamond.

Gain an E-commerce Advantage

Diamond Hunt, a central feature of the GN Diamond Platform, is the most powerful tool available for independent jewelers who want to compete online. It can help you build credibility with online shoppers, with the added advantage of driving more people in-store.

Contact GN Diamond if you’re ready to gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at www.gndiamond.com, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”