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GN Diamond Offers Easily Solutions for Web Presence Even After Reopening

Independent jewelers must meet the growing demand for online shopping.




(PRESS RELEASE) Despite the encouraging turnout of shoppers in areas where stores have reopened, a large percentage of people still aren’t comfortable going in-store. Whether they are immunocompromised, in contact with others who are immunocompromised, or simply risk-averse, these people are staying home and spending their dollars online.

Independent jewelers must find a way to reach stay-at-home shoppers and provide a high-quality, convenient online shopping experience. Rather than seeing e-commerce as an intimidating burden, store owners can see it as a massive opportunity to modernize sales and capture a wider audience.

On-Line Presence Made Possible by Diamond Hunt

Diamond Hunt is the ace up the sleeve of independent jewelers. A premier diamond inventory search tool and sales portal, Diamond Hunt is accessed online and offers state of the art web-based technology to help you stand out amongst internet retailers.

You don’t need a web developer or IT expert to take full advantage of Diamond Hunt’s advanced, ready-made features:

• Virtual listing of GN’s entire loose diamond inventory
Diamond Hunt’s search portal automatically contains a virtual listing of GN’s entire inventory with your customized markups. Brick-and-mortar jewelry store owners of all sizes can display over $70 million worth of diamond inventory on their own website, with their own branding.

• Apples-to-apples diamond comparisons
Just like the websites of the big online sellers, Diamond Hunt displays an ultra high resolution, 360-degree view of each diamond alongside the light performance score, carat weight, color, clarity, and cut. This empowers shoppers to understand the true value of each diamond and do apples-to-apples price comparisons.


• Customizations
The Diamond Hunt App is fully customizable with dozens of settings to control diamond filters, price markups, colors, contact information, and more. You can also add diamonds from your own in-store inventory, even if they were not purchased from GN Diamond.

Gain an E-commerce Advantage

Diamond Hunt, a central feature of the GN Diamond Platform, is the most powerful tool available for independent jewelers who want to compete online. It can help you build credibility with online shoppers, with the added advantage of driving more people in-store.

Contact GN Diamond if you’re ready to gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at, or speak to a GN representative at [email protected] or 800-724-8810.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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