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GN Diamond Offers Free Sales Training to Help Improve In-Store Customer Experience

The holiday season may be a time to brush up on creative selling tips or training videos.




GN Diamond Offers Free Sales Training to Help Improve In-Store Customer Experience

(PRESS RELEASE) Your sales team is your greatest asset, but it’s difficult to find the time and resources to effectively train them to perform at their best. We know this from working with over 3500 independent and family-owned jewelers who have shared their struggles to compete with online sellers and close more sales.

The GN Diamond Platform is your secret weapon for training and equipping your sales team to create an in-store experience that far outshines any online retailer. The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.

Convenient, Continuous Sales Training
With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. View exciting past webinars from Sales Trainer Extraordinaire, Shane Decker and CEO, Asaf Herskovitz. Utilize these free tools to bring new hires up to speed. And refresh existing team members with inspirational 10-minute sessions to build confidence and enthusiasm.

When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales. Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons
  • and much more!

With GN Diamond’s tools and training options, you’ll be able to directly solve the three biggest pain points for every customer walking into your store: Fear of overpaying, discomfort with the loupe and tweezers, and lack of knowledge of the 4 C’s and how they affect pricing.

Gain a Competitive Sales Advantage
GN Diamond delivers this competitive sales advantage to thousands of successful independent retailers across the country. We provide expert training unmatched in the industry to help you eliminate the commodity presentation and close more sales. When jewelers consistently commit to our sales best practices, their business begins to thrive. Learn more here, or contact a GN representative at or 800-724-8810.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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