(PRESS RELEASE) While this year has been crazy for the jewelry industry, the holiday season is fast approaching. This means new hires, frenzied sales people needing to have shorter, more concise sales presentations, the quest for add-ons and clienteling. It may be difficult to find the time and resources to effectively train sales people, your most valuable asset, but GN Diamond can surely help
The GN Diamond Platform is your secret weapon for training and equipping your sales team to create an in-store experience that far outshines any online retailer. The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.
With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our past webinars with Shane Decker to gain extra expertise and inspirational 10-minute sessions to build confidence and enthusiasm among your associates.
When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales. Valuable training insights include:
- How to sell on quality and value, not price point
- How to clearly communicate the 4 C’s to customers
- How to boost energy and enthusiasm every day
- How to help salespeople adopt an ownership mentality
- How to sell more add-ons and much more
With GN Diamond’s tools and training options, you’ll be able to directly solve the three biggest pain points for every customer walking into your store: Fear of overpaying, discomfort with the loupe and tweezers, and lack of knowledge of the 4 C’s and how they affect pricing.
Learn more at www.gndiamond.com, or contact a GN representative at sales@gndiamond.com or 800-724-8810.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
