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GN Diamond Offers Help Free Diamond Training Platform

Free sales training tips & videos to improve in-store customer experience.

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(PRESS RELEASE) While this year has been crazy for the jewelry industry, the holiday season is fast approaching. This means new hires, frenzied sales people needing to have shorter, more concise sales presentations, the quest for add-ons and clienteling. It may be difficult to find the time and resources to effectively train sales people, your most valuable asset, but GN Diamond can surely help

The GN Diamond Platform is your secret weapon for training and equipping your sales team to create an in-store experience that far outshines any online retailer. The GN Diamond Platform is a comprehensive diamond sales tool featuring training videos and access to a professional sales trainer. By building on a solid foundation of customer insights and sales skills, independent jewelers can delight shoppers and increase their closing percentage starting today.

With the GN Diamond Platform, training becomes an easy, ongoing process. Videos, webinars, and sales and marketing tools are regularly updated with the current best practices so you can keep your sales team sharp. Utilize our past webinars with Shane Decker to gain extra expertise and inspirational 10-minute sessions to build confidence and enthusiasm among your associates.

When you take advantage of all the GN Diamond Platform has to offer, you will unlock a point of difference in your sales team’s presentation, resulting in increased foot traffic, referrals, and sales. Valuable training insights include:

  • How to sell on quality and value, not price point
  • How to clearly communicate the 4 C’s to customers
  • How to boost energy and enthusiasm every day
  • How to help salespeople adopt an ownership mentality
  • How to sell more add-ons and much more

With GN Diamond’s tools and training options, you’ll be able to directly solve the three biggest pain points for every customer walking into your store: Fear of overpaying, discomfort with the loupe and tweezers, and lack of knowledge of the 4 C’s and how they affect pricing.

Learn more at www.gndiamond.com, or contact a GN representative at [email protected] or 800-724-8810.

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SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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