Press Releases

GN Diamond Offers Independent Jewelers Free Tool to Showcase a Complete Diamond Inventory Online

Brick-and-mortar jewelry stores must take advantage of ecommerce.

Published

2 years ago

December 20, 2021

Press Releases

(PRESS RELEASE) In the US, online shopping accounts for 10% of sales and is projected to reach 95% by 2040. Ecommerce is here to stay, so rather than viewing it as a threat, brick-and-mortar jewelry stores must take advantage of this growing opportunity.

The average shopper doesn’t understand why a diamond found online is cheaper than a similar one found at your store. They have no idea that the online “discount” diamond may actually be of lesser quality, despite being the same carat size. The brilliancy within the diamond and the placement of the natural birthmarks may greatly affect the cost of the diamond. Unfortunately, this may cause a struggle for independent jewelers to compete with internet outlets — until they learn how to fight back.

GN Diamond offers retailers, Diamond Hunt as the ultimate weapon for independent jewelers to gain an edge on the market. Not only does it empower you to compete with the mega retailers, it also brings added value to the in-store experience.

Please Web-Savvy Customers with an Online Store

Many jewelers have already discovered that ecommerce can open doors to additional revenue streams for your business. Jewelers gain easy access to a link of each diamond and then may simply text, email or shared in person with any potential buyer.

A crowning feature of the GN Diamond platform, Diamond Hunt helps you enter the ecommerce fray with unique offers and points of distinction. It allows jewelers of all sizes to display a full diamond inventory (over $75 million worth) on their own websites, with their own branding and markups.

Diamond Hunt presents each diamond in an ultra high resolution, 360-degree view. Salespeople can easily demonstrate the 4 Cs, point out natural birthmarks, and more. Put your name on our high-quality inventory and stand out with cutting-edge interactive graphics and modern design.

Roar Into 2022 with Diamond Hunt

The jewelry business is changing rapidly, but diamond buyers still crave the expert guidance and personal touch of the in-store experience. Give them the best of both worlds and access Diamond Hunt’s exclusive online inventory today. It’s the most powerful tool for demonstrating the true value of each diamond to your customers and beating out online competition.

Contact GN Diamond to access over $75 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID. Learn more at www.gndiamond.com, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”