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GN Diamond Presents: Get Ready for the Wedding Season!

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The 2021 wedding season isn’t confined to one or two months and it’s much more than engagement diamonds. Think: Gifts for the bride. Diamond earrings. Diamond pendants. Diamond line bracelets — there’s just so much to offer. Make sure you have the right inventory and sales plan to take advantage of the next few months as the warmer weather ushers in the wedding season — as well as graduations and Mother’s Day.


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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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