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GN Diamond Presents: Get Ready for the Wedding Season!




The 2021 wedding season isn’t confined to one or two months and it’s much more than engagement diamonds. Think: Gifts for the bride. Diamond earrings. Diamond pendants. Diamond line bracelets — there’s just so much to offer. Make sure you have the right inventory and sales plan to take advantage of the next few months as the warmer weather ushers in the wedding season — as well as graduations and Mother’s Day.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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