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GN Diamond Presents: How to Build a Better Diamond Business




The bridal business is probably the most profitable part of your business. But are you selling bridal jewelry — from engagement diamonds to gifts for the bride like classic diamond studs or diamond solitaire pendants — as successfully as you should be? Do you creatively market bridal or need fresh ideas? In this webinar, sales trainer Shane Decker and GN Diamond CEO Asaf Herskovitz will teach you how you can revitalize your bridal business with diamond knowledge, better marketing, add-on sales and the kind of clienteling that will get customers in to buy.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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