GN Diamond Presents: How to Build a Better Diamond Business

Published

4 months ago

May 16, 2024

The bridal business is probably the most profitable part of your business. But are you selling bridal jewelry — from engagement diamonds to gifts for the bride like classic diamond studs or diamond solitaire pendants — as successfully as you should be? Do you creatively market bridal or need fresh ideas? In this webinar, sales trainer Shane Decker and GN Diamond CEO Asaf Herskovitz will teach you how you can revitalize your bridal business with diamond knowledge, better marketing, add-on sales and the kind of clienteling that will get customers in to buy.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”