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GN Diamond Presents: How to Build a Better Diamond Business

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The bridal business is probably the most profitable part of your business. But are you selling bridal jewelry — from engagement diamonds to gifts for the bride like classic diamond studs or diamond solitaire pendants — as successfully as you should be? Do you creatively market bridal or need fresh ideas? In this webinar, sales trainer Shane Decker and GN Diamond CEO Asaf Herskovitz will teach you how you can revitalize your bridal business with diamond knowledge, better marketing, add-on sales and the kind of clienteling that will get customers in to buy.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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