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GN Diamond Presents: How to TURBOCHARGE Your Diamond Sales!

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Across the country, retailers have reported better-than-average diamond sales. Blame it on the pandemic, less money spent on travel and/or extra money from the Federal Government. Whatever the cause, retailers are reporting some of their best sales numbers — ever!

If you can’t report the same, you may need to up your diamond selling game to make sure customers — and potential customers — think of you when making that decision to buy. Join GN Diamond’s Asaf Herskovitz and INSTORE columnist Shane Decker in this hour-long diamond selling extravaganza!


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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