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GN Diamond Presents: How to TURBOCHARGE Your Diamond Sales!




Across the country, retailers have reported better-than-average diamond sales. Blame it on the pandemic, less money spent on travel and/or extra money from the Federal Government. Whatever the cause, retailers are reporting some of their best sales numbers — ever!

If you can’t report the same, you may need to up your diamond selling game to make sure customers — and potential customers — think of you when making that decision to buy. Join GN Diamond’s Asaf Herskovitz and INSTORE columnist Shane Decker in this hour-long diamond selling extravaganza!



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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