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GN Diamond Presents: How to TURBOCHARGE Your Diamond Sales!

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Across the country, retailers have reported better-than-average diamond sales. Blame it on the pandemic, less money spent on travel and/or extra money from the Federal Government. Whatever the cause, retailers are reporting some of their best sales numbers — ever!

If you can’t report the same, you may need to up your diamond selling game to make sure customers — and potential customers — think of you when making that decision to buy. Join GN Diamond’s Asaf Herskovitz and INSTORE columnist Shane Decker in this hour-long diamond selling extravaganza!


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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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