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GN Diamond Presents: How to TURBOCHARGE Your Diamond Sales!

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Across the country, retailers have reported better-than-average diamond sales. Blame it on the pandemic, less money spent on travel and/or extra money from the Federal Government. Whatever the cause, retailers are reporting some of their best sales numbers — ever!

If you can’t report the same, you may need to up your diamond selling game to make sure customers — and potential customers — think of you when making that decision to buy. Join GN Diamond’s Asaf Herskovitz and INSTORE columnist Shane Decker in this hour-long diamond selling extravaganza!


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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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