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GN Diamond Presents: Perfect the Art of Diamond Selling

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We’re almost at the fourth quarter of the year—and you know what that means! It’s time to brush up on your diamond selling skills and make this year’s Holiday Season the best one yet!
In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will teach you what to stock, how to sell and why making just a few simple changes to your diamond inventory and selling techniques can make all the difference this December.

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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