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GN Diamond Presents: Perfect the Art of Diamond Selling

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We’re almost at the fourth quarter of the year—and you know what that means! It’s time to brush up on your diamond selling skills and make this year’s Holiday Season the best one yet!
In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, will teach you what to stock, how to sell and why making just a few simple changes to your diamond inventory and selling techniques can make all the difference this December.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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