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GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

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GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there are many ways to stay in touch with customers–and polish your online selling techniques. In this hour-long webinar, Asaf Herskovitz of GN Diamond and Shane Decker of the Ex-Sell-Ence Academy discuss what it’s like to sell diamonds during a pandemic–and how to get ready to sell when your store reopens.


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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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