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GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

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GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there are many ways to stay in touch with customers–and polish your online selling techniques. In this hour-long webinar, Asaf Herskovitz of GN Diamond and Shane Decker of the Ex-Sell-Ence Academy discuss what it’s like to sell diamonds during a pandemic–and how to get ready to sell when your store reopens.


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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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