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GN Diamond Presents: Selling Diamonds Through a Pandemic–Part II

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With so many stores still experiencing mandated closures, jewelers and manufacturers are learning new ways to sell. From Zoom sales calls to expanded clienteling efforts, there are many ways to stay in touch with customers–and polish your online selling techniques. In this hour-long webinar, Asaf Herskovitz of GN Diamond and Shane Decker of the Ex-Sell-Ence Academy discuss what it’s like to sell diamonds during a pandemic–and how to get ready to sell when your store reopens.


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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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