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GN Diamond Presents: Start the New Year Right — Polish Your Diamond-Selling Skills!

GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker talk about how to make sure your inventory’s right, your attitude is adjusted, and your sales team is ready to sell.

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It’s the beginning of a new year — and the perfect time to polish your diamond-selling strategy! Are you stuck with diamonds that won’t move? Customers who “come to look” and disappear? Join GN Diamond’s Asaf Herskovitz and sales trainer extraordinaire Shane Decker to learn how to make sure your inventory’s right, your attitude is adjusted, and your sales team is ready to sell.


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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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