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GN Diamond Presents: Start the New Year Right — Polish Your Diamond-Selling Skills!

GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker talk about how to make sure your inventory’s right, your attitude is adjusted, and your sales team is ready to sell.

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It’s the beginning of a new year — and the perfect time to polish your diamond-selling strategy! Are you stuck with diamonds that won’t move? Customers who “come to look” and disappear? Join GN Diamond’s Asaf Herskovitz and sales trainer extraordinaire Shane Decker to learn how to make sure your inventory’s right, your attitude is adjusted, and your sales team is ready to sell.


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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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