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GN Diamond Webinar Series Share Insights on Holiday Sales

Capture add-ons and impulse buys so you can double your closing ratio.

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(PRESS RELEASE) The holidays are here, along with the opportunity to capture add-ons and impulse buys so you can double your closing ratio. How? By wowing customers and helping them buy with confidence.

In part 3 of the Ultimate Sales Tips webinar series, Shane Decker and Asaf Herskovitz share what you can do right now to be ready when holiday shoppers walk through your doors. Gain insights on how to close larger sales from the industry’s leading sales experts.

  • Show and sell, don’t show and tell
  • Provide the in-store experience customers want
  • Use the right closing line for the right person
  • Never let them say “I’ll be back!”

To attend this webinar series, go here for the next webinar on Tuesday, December 10, 2019 12:00 – 12:45 EST.

 

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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