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GN Diamond’s 100% Sell Through Guarantee on Mined Diamonds and Diamond Jewelry Helps Retailers to Confidently Buy for the Season

Stores that buy for stock sell 60% more than stores that do not.




(PRESS RELEASE) GN Diamond takes the risk of buying natural loose diamonds and diamond jewelry with their 100% Trade Back Guarantee. Gain total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

80% of customers who walk through your doors want to buy that same day!

How Buying For Stock Boosts Revenue
GN Diamond helps independent jewelers increase profitability and improve their bottom line in three essential ways:

  • Satisfy customer demand 
    An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  • Keep bread-and-butter items on hand
    It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
  • Compete with online and big box stores
    Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock
Our $90 million diamond inventory is composed of over 9,000 loose natural, certified, GIA diamonds. These diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications. In addition, GN Diamond has over 7,000 above earth diamonds (lab created) in a variety of sizes and shapes including fancy pink, green and blue. All of these diamonds may be viewed on the website here.

GN’s Diamond Hunt also allow jewelers to put GN’s inventory on their own website and the mark-up of their choice.

Contact a GN Diamond representative at and (800) 724-8810, to learn more. Open 7 days a week with free shipping.




Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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