Connect with us

Press Releases

GN Diamond’s 100% Sell Through Guarantee on Mined Diamonds and Diamond Jewelry Helps Retailers to Confidently Buy for the Season

Stores that buy for stock sell 60% more than stores that do not.




(PRESS RELEASE) GN Diamond takes the risk of buying natural loose diamonds and diamond jewelry with their 100% Trade Back Guarantee. Gain total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

80% of customers who walk through your doors want to buy that same day!

How Buying For Stock Boosts Revenue
GN Diamond helps independent jewelers increase profitability and improve their bottom line in three essential ways:

  • Satisfy customer demand 
    An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  • Keep bread-and-butter items on hand
    It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
  • Compete with online and big box stores
    Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock
Our $90 million diamond inventory is composed of over 9,000 loose natural, certified, GIA diamonds. These diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications. In addition, GN Diamond has over 7,000 above earth diamonds (lab created) in a variety of sizes and shapes including fancy pink, green and blue. All of these diamonds may be viewed on the website here.

GN’s Diamond Hunt also allow jewelers to put GN’s inventory on their own website and the mark-up of their choice.

Contact a GN Diamond representative at [email protected] and (800) 724-8810, to learn more. Open 7 days a week with free shipping.




Retirement, Anniversary or Going Out of Business Sale? Let Wilkerson Handle the Details

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular