Press Releases

GN Diamond’s 100% Sell Through Guarantee on Mined Diamonds and Diamond Jewelry Helps Retailers to Confidently Buy for the Season

Stores that buy for stock sell 60% more than stores that do not.

Published

2 years ago

August 24, 2022

Press Releases

(PRESS RELEASE) GN Diamond takes the risk of buying natural loose diamonds and diamond jewelry with their 100% Trade Back Guarantee. Gain total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

80% of customers who walk through your doors want to buy that same day!

How Buying For Stock Boosts Revenue
GN Diamond helps independent jewelers increase profitability and improve their bottom line in three essential ways:

Satisfy customer demand
An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
Keep bread-and-butter items on hand
It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
Compete with online and big box stores
Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock
Our $90 million diamond inventory is composed of over 9,000 loose natural, certified, GIA diamonds. These diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications. In addition, GN Diamond has over 7,000 above earth diamonds (lab created) in a variety of sizes and shapes including fancy pink, green and blue. All of these diamonds may be viewed on the website here.

GN’s Diamond Hunt also allow jewelers to put GN’s inventory on their own website and the mark-up of their choice.

Contact a GN Diamond representative at sales@gndiamond.com and (800) 724-8810, to learn more. Open 7 days a week with free shipping.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”