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GN Diamond’s 100% Sell Through Guarantee on Mined Diamonds and Diamond Jewelry Helps Retailers to Confidently Buy for the Season

Stores that buy for stock sell 60% more than stores that do not.

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(PRESS RELEASE) GN Diamond takes the risk of buying natural loose diamonds and diamond jewelry with their 100% Trade Back Guarantee. Gain total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

80% of customers who walk through your doors want to buy that same day!

How Buying For Stock Boosts Revenue
GN Diamond helps independent jewelers increase profitability and improve their bottom line in three essential ways:

  • Satisfy customer demand 
    An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  • Keep bread-and-butter items on hand
    It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
  • Compete with online and big box stores
    Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock
Our $90 million diamond inventory is composed of over 9,000 loose natural, certified, GIA diamonds. These diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications. In addition, GN Diamond has over 7,000 above earth diamonds (lab created) in a variety of sizes and shapes including fancy pink, green and blue. All of these diamonds may be viewed on the website here.

GN’s Diamond Hunt also allow jewelers to put GN’s inventory on their own website and the mark-up of their choice.

Contact a GN Diamond representative at sales@gndiamond.com and (800) 724-8810, to learn more. Open 7 days a week with free shipping.

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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