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Google Missionary to Talk About the Store of the Future

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INHORGENTA MUNICH runs Feb. 18-21.

(Press Release) Trade show INHORGENTA MUNICH will feature an innovative seminar program from Feb. 18 to 21, including a lecture by Jeremy Abbet, creative evangelist at Google, on the store of the future.

The event’s 2017 edition is entirely characterized by digitalization.

“Digital distribution channels are sustainably changing the consumer behavior and thus also the jewelry and watchmaking industry,” said Klaus Dittrich, chairman and CEO of Messe München. “It is especially retailers whom we would like to equip with suitable approaches and new strategies for coping with these challenges. For we do not only understand ourselves as sparring partners but also as trendsetters.”

Consequently, Abbet will give a lecture on Feb. 20 on the topic: “The store of the future—concepts and ideas.” In another lecture, Maximilian Hemmerle, CEO of the Renésim jewelry company, will show how e-commerce and store-based specialist trade harmonize with each other. Dr. Jens Rothenstein from the IFH Institute for Retail Research invites the audience to attend his lecture entitled “The Online Shopper of Today and Tomorrow.” And Jörn Weiss, CEO of the internet agency Weiss & Urban, will give a lecture with the title: “Think Digital!—Brand Management in the Social, Search & Storytelling Age.”

A new addition to the program will be the Gemstone Forum. Here, gemstone experts Joanna Hardy, Yianni Melas, Dr. Claudio Millisenda and Richard Drucker will share valuable knowledge with the visitors of the trade show in Munich.

Exhibition Director Stefanie Mändlein said: “We have compiled a program which matches the multitude of different aspects of the jewelry and watch industry perfectly and simultaneously facilitates discussions.”

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The second INHORGENTA Career Day will take place on Tuesday, Feb. 21, in the seminar area of Hall C2. Young talents will gain insights into the watchmaker, goldsmith and designer trades. At the end of the Career Day, there will be a speed dating event where young professionals and companies can exchange information and ideas with each other. The experts will also be available for all questions revolving around a successful entry into professional life.

All information on the INHORGENTA AWARD: www.inhorgenta-award.de. Further information is available at www.inhorgenta.com or at www.inhorgenta-blog.de and on Facebook.

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