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Gorjana to Open 7 Standalone Stores in First Half of 2022

The new stores will bring the total to 33.




Show here is a rendering of a Gorjana store.

LAGUNA BEACH, CA — Gorjana will add seven standalone stores across the country in the first half of 2022.

With the new locations, the jewelry brand will have a total of 33 standalone stores.

“We are further investing into retail expansion in 2022 by expanding into new markets domestically,” said Jason Griffin Reidel, co-founder and CEO of Gorjana. “Retail is fundamental to our brand’s growth strategy and we continue to see phenomenal growth within the retail sector. We look forward to bringing the gorjana retail experience to new communities and providing customers with the ability to interact with our brand in person and have access to services like buy online, pick up in store, same day delivery, complimentary bespoke engraving and personalized styling tips.”

Stand-alone storefronts will be outfitted with signature details reminiscent of the Pacific Ocean, a nod to the company’s Laguna Beach headquarters.

These Gorjana openings are planned for the first quarter:

  • January: 160 Greenwich Avenue, Greenwich, CT
    Size: 1,350 square feet
  • February: Pendry Park City, 2417 W High Mountain Road, Park City, UT
    Size: 765 square feet
  • March: 818 NW 23rd Street, Portland OR
    Size: 1,100 square feet

The Gorjana brand was founded in 2004 on the apartment floor of husband and wife Jason and Gorjana Reidel. The couple drove 50,000 miles to sell and market their collection and hit the trade show circuit. The product line features fine jewelry as well as a selection of 18k gold-plated styles.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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