Connect with us


Gorjana to Open Chicago Locale

The Laguna Beach, CA-based brand comes to the Midwest.




A rendering of the new Chicago location, courtesy of Gorjana.
A rendering of the new Chicago location, courtesy of Gorjana.

Gorjana (Laguna Beach, Calif.) has expanded its reach to Chicago and opened its first brick-and-mortar, Midwest-based store, according to a company press release. This location marks the brand’s 21st retail location.

The new store features the brand’s “signature details,” like mango wood finishes, brass hardware, shibori fabrics and live greenery. Situated in Chicago’s Lincoln Park neighborhood, the store will also offer onsite bespoke engraving.

Co-Founders Gorjana Reidel and Jason Griffin Reidel, says, “After furthering our expansions on the coasts, we knew it was time to bring our retail experience to our customers in the Midwest. Chicago was an easy choice with its bustling downtown and love of art, we couldn’t be more thrilled to bring a little piece of Laguna Beach to this very special city.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular