Connect with us

Headlines

Gorjana to Open Chicago Locale

The Laguna Beach, CA-based brand comes to the Midwest.

mm

Published

on

A rendering of the new Chicago location, courtesy of Gorjana.
A rendering of the new Chicago location, courtesy of Gorjana.

Gorjana (Laguna Beach, Calif.) has expanded its reach to Chicago and opened its first brick-and-mortar, Midwest-based store, according to a company press release. This location marks the brand’s 21st retail location.

The new store features the brand’s “signature details,” like mango wood finishes, brass hardware, shibori fabrics and live greenery. Situated in Chicago’s Lincoln Park neighborhood, the store will also offer onsite bespoke engraving.

Co-Founders Gorjana Reidel and Jason Griffin Reidel, says, “After furthering our expansions on the coasts, we knew it was time to bring our retail experience to our customers in the Midwest. Chicago was an easy choice with its bustling downtown and love of art, we couldn’t be more thrilled to bring a little piece of Laguna Beach to this very special city.”

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular