(PRESS RELEASE) CHICAGO — Graziela announced its debut at Bergdorf Goodman in New York. From March 26 to April 24, 2025, the brand will present a showcase of its iconic creations at the Jewelry Salon.
Founded in 2011 by Graziela Kaufman, the brand seamlessly fuses old-world artisanship with contemporary design, each piece imbued with a distinct Brazilian sensibility. Inspired by her Italian jeweler grandfather, Kaufman has long championed perfection in craftsmanship, intertwining the natural beauty of gemstones with original and elegant designs. For her, provenance is as precious as the jewelry itself.
This exhibition marks a significant milestone — a return to a place that played a defining role in her early years.
“I feel so honored to be hosted by Bergdorf Goodman for my first solo exhibition in a city that has always held a special place in my heart. Bergdorf, to me, has always been the epitome of luxury.”
For Kaufman, New York is more than just a city — it’s a part of her family’s history, woven into her most cherished childhood memories.
“My father loved New York, the snow, the bright lights. Every year, just after Christmas in Brazil, we’d find ourselves in Manhattan, shopping at Bergdorf and exploring the city. My father even bought a place here just so that we could come more often. Stopping at Bergdorf became a ritual, something my mother and I always looked forward to. I grew up marveling at the exquisite jewelry — my love for it sparked by my grandfather, Mario Barone — never once imagining that one day, I’d be showcasing my own designs in these very spaces. It’s not just a milestone; it’s a full-circle moment.”
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This Spring, Kaufman will unveil one-of-a-kind creations alongside a curated selection from her most sought-after Signature collections, including Amazonia, Bahia, Floating Diamond, Mega Swirl, and 3 Sided. Crafted in 18k gold, her pieces are adorned with responsibly sourced natural diamonds and vibrant Brazilian gemstones. Colorful rhodium finishes add a playful, modern edge to her delightfully feminine designs. The pieces at Bergdorf Goodman will showcase rings, earrings, bangles, and necklaces from her most popular collections.
Among the standout pieces is Pássaro: an intricately designed suite featuring a multi-gemstone collar, cuff bracelet, lapel pin, and ring. Referencing the bright plumage of the Amazon Rainforest’s birds, Kaufman deftly deploys gemstones in hues of blues and greens. Another showstopper is a stunning ombré sapphire slide lariat necklace from the Mega Swirl Collection, a perfect expression of her signature fluidity and movement in design.
