Connect with us

Press Releases

Greenland Ruby Sponsors Vegas Contest at JCK Luxury

mm

Published

on

(press release) LAS VEGAS, NV – Greenland Ruby has announced that it will be appearing at the JCK Show in Las Vegas, from June 1-4, 2018 at the Mandalay Bay Convention Center. 

Located in the high-visibility booth L210, at the top of the escalator near the Luxury JCK entrance, Greenland Ruby will each day be displaying a mini “iceberg” in which a real Greenlandic ruby has been frozen.

Visitors will be encouraged to guess the carat weight of the encased ruby for a chance to win the gem. Contestants can take selfies in woolly hats with the iceberg, and post “from Greenland” with their guesses on Facebook or Instagram and then at 5 pm each day, there will be an online announcement on Greenland Ruby’s social pages of the actual carat weight. The person with the closest guess wins the ruby! Hashtags for the event are: #greenlandrubyreveal #greenlandruby, #notyourgrandmothersruby, and #responsiblerubies

Greenland Ruby gems are unearthed at a remote mine site in Aappaluttoq, Greenland [“Ah-puh-lu-tok” means “red”], 155 miles south of Nuuk, Greenland’s capital. The rubies and pink sapphires are embedded in corundum bearing rock that geologists believe is in the oldest rock formation on earth. The output is processed at an ultra-modern, state-of-the-art cleaning and sorting operation adjacent to the mine.

Ruby and pink sapphire from this frozen region have been described as similar to the quality that is found in parts of Burma and in Mozambique, two important sources of corundum. The gems vary in color from the deep and vibrant red ruby known traditionally in the trade as “Pigeon’s Blood” to the lighter shades of pink (which are pink sapphire).

Advertisement

Greenland Ruby gems come with a certificate of origin authorized and issued by the Government of Greenland, guaranteeing that the gems are mined in a country that has an excellent human rights record, is environmentally responsible, and boasts a stable government and economy. The gems are cut and polished adhering to ethical, social, human rights, and environmental laws and responsible practices as well. They are trackable from mine-to-market.

Company executives with Greenland Ruby, including CEO Magnus Kibsgaard, and Vice President of Sales and Marketing Hayley Henning, will be on hand at the show, where they continue to finalize contracts with a variety of jewelry brands and manufacturers for supplies of the responsibly sourced gems.

“Just one year after we started production at our ruby mine in Aappaluttoq, we are ready to deliver our first processed Greenlandic rubies and pink sapphires to the international market. Our sales are being executed through preferred partners who will assist Greenland Ruby in creating value for our responsibly sourced products,” says Magnus Kibsgaard, CEO at Greenland Ruby. “We look forward to meeting with many clients and prospective clients in Las Vegas.”

For more information, please contact Hayley A. Henning, Greenland Ruby vice president of sales and marketing,  [email protected], or visit greenlandruby.gl.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular