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Greenwich St. Jewelers Donates 100% Proceeds to Everytown & Victims First | Joins #WearOrange

The initiative will run through June 5.

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Greenwich St. Jewelers’ Wear Orange Collection includes pieces from Alice Cicolini, Marla Aaron, Melissa Joy Manning
Greenwich St. Jewelers’ Wear Orange Collection includes pieces from Alice Cicolini, Marla Aaron, Melissa Joy Manning

(PRESS RELEASE) As a response to the recent tragedies, Greenwich St. Jewelers has launched a “Wear Orange” collection with 100% of proceeds donated to Everytown and Victims First.

The collection is available here. The initiative starts today and will run through June 5th, National Gun Violence Awareness Day, when all are encouraged to wear orange in solidarity against gun violence.

Greenwich St. Co-owners Jennifer Gandia and Christina Gandia Gambale said, “It’s impossible to put into words all of the raw emotions we feel after the recent mass shootings. Feelings that have their roots in Sandy Hook, Parkland, El Paso, Orlando, Las Vegas…the list goes on and on. There have been 214 mass shootings in 2022. It’s not even June. Words are not enough.

We’ve decided to join the #WearOrange movement. We wear orange because in this moment of darkness, it’s a bright reminder that organizations like Everytown and Victims First are fiercely dedicated to reducing gun violence, protecting our communities, and directly aiding families impacted by mass casualty crime.”

Everytown is a movement of more than 8 million parents, survivors, educators, students and everyday Americans working towards ending gun violence by introducing evidence-based solutions in every town.⁠

Victims First is founded and led by surviving victims of mass casualty crime and trusted supporters. They are currently providing direct support to the families in Uvalde through the Texas Elementary School Shooting Victim’s Fund and the Buffalo Shooting Survivors Fund.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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