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Greenwich St. Jewelers Donates 100% Proceeds to Everytown & Victims First | Joins #WearOrange

The initiative will run through June 5.

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Greenwich St. Jewelers’ Wear Orange Collection includes pieces from Alice Cicolini, Marla Aaron, Melissa Joy Manning
Greenwich St. Jewelers’ Wear Orange Collection includes pieces from Alice Cicolini, Marla Aaron, Melissa Joy Manning

(PRESS RELEASE) As a response to the recent tragedies, Greenwich St. Jewelers has launched a “Wear Orange” collection with 100% of proceeds donated to Everytown and Victims First.

The collection is available here. The initiative starts today and will run through June 5th, National Gun Violence Awareness Day, when all are encouraged to wear orange in solidarity against gun violence.

Greenwich St. Co-owners Jennifer Gandia and Christina Gandia Gambale said, “It’s impossible to put into words all of the raw emotions we feel after the recent mass shootings. Feelings that have their roots in Sandy Hook, Parkland, El Paso, Orlando, Las Vegas…the list goes on and on. There have been 214 mass shootings in 2022. It’s not even June. Words are not enough.

We’ve decided to join the #WearOrange movement. We wear orange because in this moment of darkness, it’s a bright reminder that organizations like Everytown and Victims First are fiercely dedicated to reducing gun violence, protecting our communities, and directly aiding families impacted by mass casualty crime.”

Everytown is a movement of more than 8 million parents, survivors, educators, students and everyday Americans working towards ending gun violence by introducing evidence-based solutions in every town.⁠

Victims First is founded and led by surviving victims of mass casualty crime and trusted supporters. They are currently providing direct support to the families in Uvalde through the Texas Elementary School Shooting Victim’s Fund and the Buffalo Shooting Survivors Fund.

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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