1 Does every man look better with a mustache? Probably not, but if your upper lip is itching to join Miles Teller, Brad Pitt, and some of the other celebs who are leading this fashion revival while also making a very public statement about your basic decency, MOVEMBER is here for you. The idea is simple and fun, although skewed towards male participation. For the month of November, you cultivate a mustache and do good by seeking out sponsorship for your efforts. Encourage your staff and maybe even your customers to join you. The campaign raises money and awareness for men’s health.
7 Dear Santa, please give me a big fat bank account and a slim post-Christmas inventory. And don’t mix them up, like you did last year … If that reads like something you’d write, you probably need to get proactive with your marketing. And few wish-list formats work better than Dear Santa. Get one up on your website along with some links to gift ideas. DEAR SANTA LETTER WEEK starts today.
22 On FAMILY VOLUNTEER DAY, it’s your big chance to demonstrate you have a purpose beyond yourself. Make a statement that, for your store, the holiday season is not just about the profit. Get involved in a community-improvement project or sponsor a meal for the homeless.
29 Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, even a Weed Wednesday for those who find all that family time a little too much. But for jewelers, it’s SMALL BUSINESS SATURDAY that deserves the thickest red circle on your calendar, with many reporting it’s become their single biggest sales day. Hold a class, a trunk show, or wine-tasting that underscores the personal touch you bring to retail.
