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Growing Categories and Consumer Concerns are Focus of Plumb Club June Podcasts

Both podcasts are filled with in-depth understanding about why each is important to a retailers business, along with strategies and tips on how both can augment sales.




Growing Categories and Consumer Concerns are Focus of Plumb Club June Podcasts

(PRESS RELEASE) NEW YORK — The educational Plumb Club monthly podcast postings for June have just been added to the learning library. The June podcasts focus on two areas that continue to grow within the jewelry industry, the increasing importance of ecommerce to total retail sales and the rising awareness and consumer concern about social responsibility and ethical production. Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both can augment sales.

Outsource Your Ecommerce: With online representing an ever-growing part of total sales, how can a retailer maximize this increasingly important sector? On behalf of Plumb Club Member EMA Jewelry, Cheryl Kremkow speaks with Karen Weiss, director of ecommerce for EMA, to discuss practical strategies and tools that will improve a retailers ecommerce marketing, merchandising, fulfillment and returns process and help them become leaders in their community. EMA Jewelry. is a leading manufacturer of both gemstone and diamond jewelry since 1977, with factories in Mexico and Asia. Their laser-focus on creating quality products at a variety of price-points provides great value to the consumer and produces high turns and margins for their customers.

Is Doing Good – Good For Business: The concept of companies being environmentally and socially responsible is not new, but it’s becoming even more important to consumers. Michael West, director of sales and brand development for Rosy Blue, New York, outlines the benefits and challenges of producing “responsible” jewelry. He begins with the basic steps of ethical production, explains commonly-heard acronyms, discusses supply chain traceability and transparency, as well as environmental and social concerns. He talks about why these things are important to a consumer and what the jewelry industry is doing to ensure that sustainable and ethical concerns are met. Rosy Blue is one of the world’s largest diamond manufacturers due to their integrity and the exceptional quality of their product. They add value throughout the supply chain, enrich communities in which they work, and act as responsible stewards of society and environment.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available in the “Listen” area at the Jewelers Resource Center here or The Plumb Club website under “Resources”.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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