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GSI Diamonds Screening and Detection Service and More Service News for July

Plus, see the results of 2020 survey by SPS.





Diamond Hide and Seek

Gemological Science International (GSI) is now offering a new screening and detection service to discover natural diamonds hidden in lab-grown diamond jewelry. The new service is GSI’s answer to the lab’s recent discovery of an emerging pattern of “undisclosed” natural diamond melee mixed with lab-grown diamonds in jewelry.

Pick A Card

Podium, the leading communication and payments platform for local businesses, is now offering Podium Card Readers. These point-of-sale connected devices are the company’s first physical product and offer even more ways for local businesses to collect and manage their payments.

Standout Scholarship

The Lonia Tate Scholarship, sponsored by Ben Bridge Jeweler, offers $10,000 toward the GIA Graduate Gemology Program (distance learning only) for a minority candidate interested in pursuing a fine jewelry career. The scholarship’s namesake, Lonia Tate, was a longtime Ben Bridge employee with a passion for community service.


A Responsible Future

The Responsible Jewellery Council recently celebrated its 15-year anniversary and announced its “Road to 2030 and Beyond,” which lays out a roadmap for how the organization hopes to achieve its Sustainable Development Goals (SDGs) by 2030.

Spectacular Silver

The Silver Promotion Service recently revealed the results of its 2020 survey: 42 percent of retailer respondents reported an increase in silver jewelry sales, and of those, 52 percent reported double-digit sales increases. 89 percent said they are optimistic that silver jewelry sales will continue to grow.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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