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Guess Which Month Has the Most Marriage Proposals

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It’s when 16 percent of proposals take place.

If you’re feeling romance in the cool December air, there’s good reason. This is the most popular month to get engaged. Exactly 16 percent of all marriage proposals take place during the 31 days of December, according to The Knot’s ninth annual Real Weddings Study.

What’s more, Christmas Eve and Christmas Day are the No. 1 and No. 2 most popular days for popping the question. These facts come from Facebook, whose 1 billion active users (yes, that’s billion with a “b”) love to report their “relationship status.” (If you were wondering, the Nos. 3 and 4 most popular days for going down on bended knee are New Year’s Day and Valentine’s Day.)

Facebook has 191 million users in the U.S. and more than 2.5 million will change their status to “engaged” in an average year. Thirty percent of all “engaged” status updates will take place during November and December.

Experts believe that the winter engagement phenomenon is attributed to two factors: the romantic nature of the season … and convenience. Suitors likely choose December to pop the question because they get swept away by the magic of the holiday season. And, certainly, there’s no better time to propose than when all the family is in town to celebrate with the newly engaged couple.

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The Knot’s survey revealed that the average amount spent on an engagement ring in the U.S. was $5,871 in 2015 and the average engagement lasted 14.5 months. The most popular wedding months were October (17 percent) and September (15 percent). The Knot noted the average marrying age of those surveyed was 29 for the bride and 31 for the groom.

These ages are a bit higher than what Facebook has reported in the past. The average age of Facebook’s newly engaged couples is 24, which would put their marrying age at about 25.

Keep an eye on your Facebook page, because there’s a very good chance that somebody you know will be changing his or her relationship status from “in a relationship” to “engaged.” There’s sure to be an engagement ring selfie captioned with a romantic note colorfully tagged by a string of engagement ring, diamond and heart-shaped emojis.

Facebook continues to monitor relationship statuses by providing a growing list of options. They now include “single,” “in a relationship,” “engaged,” “married,” “in a civil union,” “in a domestic partnership,” “in an open relationship,” “it’s complicated,” “separated,” “divorced” and “widowed.”


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, [email protected]. Websites: thejewelerblog.com,thejewelerblog.wordpress.com.

 

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This article is an online extra for INSTORE Online.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Guess Which Month Has the Most Marriage Proposals

mm

Published

on

It’s when 16 percent of proposals take place.

If you’re feeling romance in the cool December air, there’s good reason. This is the most popular month to get engaged. Exactly 16 percent of all marriage proposals take place during the 31 days of December, according to The Knot’s ninth annual Real Weddings Study.

What’s more, Christmas Eve and Christmas Day are the No. 1 and No. 2 most popular days for popping the question. These facts come from Facebook, whose 1 billion active users (yes, that’s billion with a “b”) love to report their “relationship status.” (If you were wondering, the Nos. 3 and 4 most popular days for going down on bended knee are New Year’s Day and Valentine’s Day.)

Facebook has 191 million users in the U.S. and more than 2.5 million will change their status to “engaged” in an average year. Thirty percent of all “engaged” status updates will take place during November and December.

Advertisement

Experts believe that the winter engagement phenomenon is attributed to two factors: the romantic nature of the season … and convenience. Suitors likely choose December to pop the question because they get swept away by the magic of the holiday season. And, certainly, there’s no better time to propose than when all the family is in town to celebrate with the newly engaged couple.

The Knot’s survey revealed that the average amount spent on an engagement ring in the U.S. was $5,871 in 2015 and the average engagement lasted 14.5 months. The most popular wedding months were October (17 percent) and September (15 percent). The Knot noted the average marrying age of those surveyed was 29 for the bride and 31 for the groom.

These ages are a bit higher than what Facebook has reported in the past. The average age of Facebook’s newly engaged couples is 24, which would put their marrying age at about 25.

Keep an eye on your Facebook page, because there’s a very good chance that somebody you know will be changing his or her relationship status from “in a relationship” to “engaged.” There’s sure to be an engagement ring selfie captioned with a romantic note colorfully tagged by a string of engagement ring, diamond and heart-shaped emojis.

Facebook continues to monitor relationship statuses by providing a growing list of options. They now include “single,” “in a relationship,” “engaged,” “married,” “in a civil union,” “in a domestic partnership,” “in an open relationship,” “it’s complicated,” “separated,” “divorced” and “widowed.”


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, [email protected]. Websites: thejewelerblog.com,thejewelerblog.wordpress.com.

Advertisement

 

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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