(PRESS RELEASE) HONG KONG – Aaron Shum Jewelry of Hong Kong and designer Reena Ahluwalia partnership is set to add more dazzle to JCK this year. The brand will be exhibiting Coronet’s ninth Guinness World Record and their Alyssum By Reena collection at JCK Las Vegas, booth 57096.
The Mudan diamond watch was awarded the Guinness World Record at Baselworld for Most Diamonds Set on a Watch. The watch is set meticulously with 15,858 diamonds totaling 50.01 carats of white and champagne diamonds and is valued at $500,000. The watch contains a masterpiece on dial – a painting of a diamond by jewelry designer and painter Reena Ahluwalia. The Mudan watch is inspired by the peony, known as the king of flowers in Asian culture. “Mudan” is Chinese for peony, as it symbolizes nobility, honor and wealth.
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Also, on view will be Reena’s latest from ‘Alyssum By Reena’ and Coronet By Reena spinning diamonds collections. Inspired by Alyssum, a flower with sweet lingering fragrance, the four petals in the collection represent love, passion, dreams and hope. The collection uses Reena Ahluwalia signature motif, a quatrefoil with star at its center, also her logo. Set in diamonds, the lightweight pieces are available in 18K rose, yellow and white gold, including some with enamel. Collection’s starting retail price is USD 499. Watch here.
Alyssum By Reena Collection. Starts at retail USD 299.
Visit Aaron Shum Jewelry at Booth 57096. At the Hong Kong Pavilion, JCK Las Vegas.
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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
