(PRESS RELEASE) NEW YORK, NY — New York City based jewelry brand Guzema Fine Jewelry announced the launch of its innovative “Flower Power campaign”, featuring celebrity florists wearing Guzema jewelry while creating floral sculptures in a beautiful garden in Rustic Canyon, Santa Monica, as photographed by award-winning director and photographer Liza Voloshin. Designed and conceived to highlight the genuine talent of florists and landscape artists, the new campaign features the tagline “Flowers are the jewelry of the world,” and it celebrates the art and beauty of Nature, as well as the inspirational essence and storytelling allure of both flowers and fine jewelry.
“Flowers are Nature’s jewelry,” shares Valeriya Guzema, the founder of Guzema Fine Jewelry. “And because gold comes from the earth itself, there is a genuine connection between jewelry and floral design, a truth that each of these florists fully embraced!”
Each of the three florists to Hollywood’s elite wore specific collections of Guzema jewelry, styled by Olga Yanul, as they worked outdoors creating incredible floral arrangements. Jenya Tsybulskyi of Jenya Flowers was the florist for Jennifer Lopez’s 2022 wedding to Ben Affleck. He is originally from the Ukraine and was proud to wear the Guzema “Light My Fire” collection, as well as the “Kvitka” charity flower brooch. Brittany Asch of Brrch Floral, a Los Angeles based florist endorsed by the NY Times, Vogue, and Martha Stewart, created a towering floral sculpture while wearing the Guzema Space collection in 18K gold. Sophia Moreno-Bunge of Isa Isa, an LA flower designer for couture fashion houses like Gucci, Chanel, and Ulla Johnson, was draped in the Guzema Chainfall ring and earrings from the Hidden Beauty collection while crafting her glorious floral spray.
The images and video will be featured in a rolling campaign that started July 11, 2024 with promotions on social media and the Guzema website. Like the Guzema family, the entire production team had personal ties to Ukraine, which made the experience even more meaningful.
“Creating this campaign was a joyful delight for all of us, a way to evoke harmony and grace, even in the darkest of times,” said Valeriya. “It is a true testament to the inspirational power of Nature, and it gives me great joy to share so much beauty with the world! I am eternally grateful to each of the floral artists, as well as the entire behind-the-scenes crew.”
For more information or to view the campaign, visit here.
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