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Give us three weeks … we’ll give you a new life

SOME OF YOU have no problems motivating yourself. You see a challenge off in the distance, get excited, break it down into a hundred equally-sized increments, efficiently accomplish each objective per schedule, and voila!, mountain conquered.  

Then there are the rest of us. And God, we really hate you sometimes.  

You see, for the rest of us, motivating ourselves is hard. We see a challenge off in the distance, get excited, and picture ourselves boogie-ing on the mountaintop after a single night. We try, flop, get tired, and decide to take a few days off ? which inevitably becomes three weeks. Repeat cycle until challenge is right in front of your face, its hot breath making your eyes water.  

Deadlines get us going. Fear will get us off our asses. But that’s not the way to do our very best work ? or get your very best sales.  

What works is preparation. And the key to preparing properly is establishing the right habits. I once read somewhere that the key to establishing a permanent habit is to perform that behavior for 21 consecutive days. Make it 21 days, there’s a good chance that the behavior you seek will become permanent. I have no idea if it’s true, and yet I’ve done it, and it works.  

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So here’s what I want you to do. (And I’m doing it, too.) Pick a behavior you’d like to establish ? whether it’s asking every customer for add-ons, playing sales tapes during morning set-up, or even developing your website during off-hours. Perform that behavior every day for 21 straight days (okay, maybe weekends off.) By the end, you’ll have a strong, healthy, rosy-cheeked new habit. Go! 

Wishing you the very best business …

David Squires 

Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Habit Chat

Published

on

Give us three weeks … we’ll give you a new life

SOME OF YOU have no problems motivating yourself. You see a challenge off in the distance, get excited, break it down into a hundred equally-sized increments, efficiently accomplish each objective per schedule, and voila!, mountain conquered.  

Then there are the rest of us. And God, we really hate you sometimes.  

You see, for the rest of us, motivating ourselves is hard. We see a challenge off in the distance, get excited, and picture ourselves boogie-ing on the mountaintop after a single night. We try, flop, get tired, and decide to take a few days off ? which inevitably becomes three weeks. Repeat cycle until challenge is right in front of your face, its hot breath making your eyes water.  

Deadlines get us going. Fear will get us off our asses. But that’s not the way to do our very best work ? or get your very best sales.  

Advertisement

What works is preparation. And the key to preparing properly is establishing the right habits. I once read somewhere that the key to establishing a permanent habit is to perform that behavior for 21 consecutive days. Make it 21 days, there’s a good chance that the behavior you seek will become permanent. I have no idea if it’s true, and yet I’ve done it, and it works.  

So here’s what I want you to do. (And I’m doing it, too.) Pick a behavior you’d like to establish ? whether it’s asking every customer for add-ons, playing sales tapes during morning set-up, or even developing your website during off-hours. Perform that behavior every day for 21 straight days (okay, maybe weekends off.) By the end, you’ll have a strong, healthy, rosy-cheeked new habit. Go! 

Wishing you the very best business …

David Squires 

Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular