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Hallmark Expands Successful Fine Jewelry Model

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(PRESS RELEASE) KANSAS CITY – This spring love is in the air as Hallmark celebrates romance with a new jewelry collection “Hearts A Flutter by Hallmark Diamonds” available at Fred Meyer Jewelers. 

The Hearts A Flutter collection presents a unique interpretation of an iconic motif: the heart. In each design gentle movement is implied through as light fold in the sculpted dimensional heart. The collection features sterling silver and 10kt yellow and rosegold including mixed metal designs.White diamonds are featuredi n each piece and gemstone styles are in development.

This romantic and modern collection of pendants, earrings, bracelets and rings is comprised of more than twenty styles ranging in retail prices from 120 to 475. The collection is sold in all Fred Meyer Jewelers retail stores and at fredmeyerjewelers.com.

In recent years Hallmark has been expanding its fine jewelry business with a strategic approach to building the brand in the category by offering finely crafted high quality accessible jewelry collections. The success of these collections can be attributed to a high level of trust from consumers and the brand’s deep understanding of emotional connections.

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Verigold, a New York based diamond manufacturing company is the vendor and licensee for this collection.

“We are thrilled to carry the beautiful Hearts A Flutter collection. It resonates wel lwith our customers and aligns perfectly with our passion in helping to turn everyone of life’s meaningful moments into a celebration worth remembering” said Kirsten Darrow, Group Vice President, Merchandising, Marketing Ecommerce for Fred Meyer Jewelers. 

“The inspiration for this collection was to createa visual expression of what love feels like–a little like flying and a little like falling. Helping people celebrate and share their unique love stories is part of our brand DNA” says Katy Briggs, Senior Licensing Manager for Hallmark Global Brand Licensing. 

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