After expanding its fine jewelry business in 2015, Hallmark Jewelry is adding another category to its model with the introduction of Hallmark Bridal.
The Hallmark Bridal Heart of Hallmark Collection offers over 20 styles of engagement rings and sets. The collection is available at jcpenney.com and in select JCPenney stores.
The company, best known for its greeting cards, said in a press release: "The Hallmark Bridal Heart of Hallmark Collection is rooted in timeless, classic design with a modern romantic twist geared toward millennial couples seeking affordable luxury in bridal jewelry, with retail prices ranging from $1,700.00 to $6,000.00."
Verigold, a New York-based diamond manufacturing company, is Hallmark’s licensed partner and manufacturer for the collection.
“As one of the largest fine jewelry retailers in the country, JCPenney is the perfect place to launch this collection for Hallmark Bridal,” said Steve Hawn, senior vice president of Hallmark. “They have been a trusted partner, and together, we have enjoyed success in our fine jewelry business with the launch of our first diamond collection last year. JCPenney.com provides the perfect national platform for impending newlyweds to shop our brand.”
The launch will be supported with national advertising, including a partnership with The Knot.
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"We feel strongly that our campaign, ‘Happily-ever-after is just the beginning,’ will resonate," said Katy Briggs, jewelry category manager for Hallmark Global Brand Licensing. "We also believe our styling is distinct and will speak to our millennial audience through an authentic brand experience, trust in our name and the quality of both product and packaging."
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
