Headlines

Hallmark Launches Bridal Collection at JCPenney

It’s rooted in “timeless, classic design.”

Published

7 years ago

November 24, 2016

INSTORE Staff

After expanding its fine jewelry business in 2015, Hallmark Jewelry is adding another category to its model with the introduction of Hallmark Bridal.

The Hallmark Bridal Heart of Hallmark Collection offers over 20 styles of engagement rings and sets. The collection is available at jcpenney.com and in select JCPenney stores.

The company, best known for its greeting cards, said in a press release: "The Hallmark Bridal Heart of Hallmark Collection is rooted in timeless, classic design with a modern romantic twist geared toward millennial couples seeking affordable luxury in bridal jewelry, with retail prices ranging from $1,700.00 to $6,000.00."

Verigold, a New York-based diamond manufacturing company, is Hallmark’s licensed partner and manufacturer for the collection.

“As one of the largest fine jewelry retailers in the country, JCPenney is the perfect place to launch this collection for Hallmark Bridal,” said Steve Hawn, senior vice president of Hallmark. “They have been a trusted partner, and together, we have enjoyed success in our fine jewelry business with the launch of our first diamond collection last year. JCPenney.com provides the perfect national platform for impending newlyweds to shop our brand.”

The launch will be supported with national advertising, including a partnership with The Knot.

"We feel strongly that our campaign, ‘Happily-ever-after is just the beginning,’ will resonate," said Katy Briggs, jewelry category manager for Hallmark Global Brand Licensing. "We also believe our styling is distinct and will speak to our millennial audience through an authentic brand experience, trust in our name and the quality of both product and packaging."

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”