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Harmon Steps Up to Support Retailers During Crisis

The marketing agency is offering a deep discount on their monthly social media program to keep stores top-of-mind with shoppers.




Harmon Steps Up to Support Retailers During Crisis
An example of a boosted post from Harmon’s monthly boosted social media program. Each post will show your store logo and name. Because of the current situation, Harmon will add a phone number and contact name in the post copy if a retailer so desires.

(PRESS RELEASE) NASHVILLE, TN — As shoppers put social distancing into practice, and more stores temporarily close, Harmon has jumped into action to help (safely) close the distance between retailers and their customers. To keep retailers constantly visible in their market, Harmon will create posts consisting of engaging visuals and copy, and boost them directly through the store’s Facebook and Instagram accounts, twice a week, eight times a month. They’ve reduced the cost by 40%, and made it commitment-free, meaning retailers can participate by the month. Harmon will only be running this special rate until the current situation is resolved and business resumes as usual.

“As a member of the jewelry community for over thirty years, we knew we had to step up and provide support,” says Rick Arnemann, CEO of Harmon. “We’re doing this at our cost, but know that with social distancing going on, this is an especially difficult time for retailers. This program is going to put your store in front of those jewelry shoppers in your market who are sitting at home, bored and scrolling through social media.”

These are just a few of the benefits retailers experience by signing up:

  • There are no contracts or commitments. Retailers can do this for one month or three. You just pay by your credit card.
  • Harmon boosts each post to a specifically targeted audience based on their interests and other factors. That means only jewelry shoppers or people interested in jewelry see the posts.
  • Each post is geo-targeted; that means only people in your market see your posts.
  • You can choose from Harmon’s library of 1,000s of branded and generic jewelry images and videos to use as post content.
  • Harmon writes specific copy for each post, and they’ll keep it light and entertaining.
  • You’ll receive a content calendar of each month’s upcoming posts.
  • You’ll receive analytics showing the performance and response rate for each post.
  • The program is only $599 a month. That’s 40% off Harmon’s regular social media program price, and includes everything—visuals, copywriting, boosting costs paid directly to Facebook and Instagram, posting management, content calendar creation, and analytics.

“Right now, it’s very important that you continue to market to customers, and that you keep your message entertaining and informative,” continues Arnemann. “You have a captive audience at home, who are probably already tired of their in-home entertainment. Through this program, you’re providing them fresh, beautiful content, and they’ll remember that.”

To learn more about staying visible with your market and to sign up for the Harmon social media program, call 615-256-3393, or email [email protected].




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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